INNOVATION NETWORK - BRANDBASE
The graphics industry has been heavily transformed through digitisation. The companies in the industry have sought to adapt and develop their business model in different ways to adapt to the changing market conditions.
The project focuses on adjustments of the services, re-segmentation of customers, as well as changes in business models within the industry.
Five in-depth case studies are being conducted, which include interviews, workshops and customer involvement. Furthermore, a questionnaire survey is being conducted.