What is Design Culture
A design cultural viewpoint is essential to understand how marketing, historiography and other forms of presentation of design are communicated through media, professions and institutions of present-day media and consumer culture.
Design is a broad field covering physical products, graphic design, service design and immaterial design. Design can be seen in many scales ranging from logotypes and products over interior design and exhibitions to retail spaces and city design. Designers, companies and institutions designate design in various ways in order to promote specific qualities, but even quite anonymous objects can be studied as design in the perspective of understanding their meaning in consumption and everyday life.