City Branding with Sports, Culture and Events - read more
Title: Profiling and Segmenting Sporting Event Visitors
Abstract: The guiding principle of the project is to provide a framework for understanding the complex and multifaceted nature of the small-scale sport event tourism leverage on host community. Moreover, to ensure guidance on how to create successful and sustainable small-scale event sport by developing a conceptual model that recognizes its importance (role), strengths and weaknesses, the barriers which it faces, and the opportunities which it will create for host communities. The project will: (a) allow a better understanding of the increase in sport tourism and of the growing attention of the industry, of the government and of the research in this field; (b) analyze how small-scale sport event tourism fits with the concept of sport tourism generally; (c) recognize the tourism potential of small-scale sport events and competitions; (d) explore the interrelationship, if any, between spectator sport and tourism behavior; (e) understand the need for further research examining small-scale sport event com-petitions and their potential role in tourism marketing and development; (f) describe how interdisciplinary research can advance the understanding of sport tourism as an academic sub-discipline and industry sector.
Supervisor: Professor (WSR) Arne Feddersen
Time period: January 2012 - March 2015
Defence: 16 June 2015
Lisbeth Brøde Jepsen
Title: Orchestration of Internal and External Information Sharing by the Project Manager – Three Essays on New Product Development Projects
Defence: 8 April 2013
Title: Essays on an Investigation of Green Consumer Behavior and Energy Consumption
Abstract: Green power marketing has become increasingly important in the deregulated energy marketplace. Not only because green power products can satisfy consumers’ green preferences, but also because green power demand can push energy producers to seek more sustainable and competitive ways of generating renewable energy. Although campaigns for promoting green electricity has been developed, implemented and executed, sales of green electricity only make up a small fractional of the total energy sales, indicating that there is still a lack of understanding of consumer behavior in this marketplace. The purpose of this project is to investigate Danish households’ preference for and willingness to pay for green electricity. Methodologically, I apply both a contingent valuation approach and a discrete choice modeling approach. Data is collected from an Internet panel using self-administrated questionnaires. This PhD project includes: 1) developing a forecasting model depicting how green electricity product will penetrate into the market, 2) validating the theory of reason action (TRA) and the theory of planned behavior (TPB) to predict the households’ buying intention, and 3) modeling consumers’ preference and willingness to pay for green electricity. The project contributes to increase our understanding of consumer perceptions for and stated willingness-to-pay for green electricity products and to help advance the theoretical framework in the field of green power marketing. The managerial implication of this study is to help electricity retailers formulate marketing plans at the tactical and strategic levels for green electricity (e.g. how to increase the product involvement and enhance communication with consumers), and help policy makers evaluate consumers’ role in promoting renewable energy. My areas of interest are consumer behavior, green energy and consumer choice modelling.
Supervisor: Professor Hans Stubbe Solgaard
Time period: December 2009 - December 2012
Defence: 18 March 2013
Funding: “Energi på havet” (Energy at sea), Offshore Center Denmark, the Growth Forum for Southern Denmark, and the European Regional Development Fund.
Thong Tien Nguyen
Title: Consumer Preference, Demand, and Choice of Seafood: Different Approaches
Abstract: The project investigates seafood market in the EU at both market and consumer individual level. At the market level, I use demand system analysis and hedonic price model to investigate the price formation of mussels at ex-farm gate and in auction market. At the consumer individual level, I use choice model and stated preference data to reveal consumer preference and the market structure of different seafood species.
Supervisor: Professor Hans Stubbe Solgaard
Time period: February 2009 - May 2012
Defence: 29 January 2013
Funding: SDU and MarBioShell project
Title: Essays on Truck Arrival Management in a Seaport
Defence: 10 December 2012
Title: Economic Analysis of Cost, Price and Competitiveness in the Shipbuilding Industry: A Study of the Chinese case’
Defence: 29 March 2012
Title: Media Markets Going Online: Effects and Consequences on Competition Structures
Supervisor: Professor Oliver Budzinski
Defence: 28 March 2012