Behavioral Management and Anthropology

Management of behavior is today the fulcrum for nearly all the activities for a corporation. The technological development and the automation of many work processes means, that value value is increasingly a result of human characteristics and competencies.

This article by Judy Hermansen in the magazine Ledelse i Udvikling 2/2020 surrounds the BrandBase project, where anthropologists assists robotic corporations in developing a new behavior and innovative leadership.
Read the article here.