Research Team

Dorthe Brogård Kristensen

Dorthe Brogård Kristensen
Associate Professor
University of Southern Denmark

Dorthe Brogård Kristensen is an anthropologist specializing in health, consumption, and technologies. Situated at the intersection of consumer culture, medical anthropology, and STS, her main research goals are to explore the basic aspects of the human condition in modern society, and to develop a conceptual and theoretical understanding of the interface between human actors and technology.

Dorthe has been affiliated with the Consumption, Culture and Commerce research group at the Department of Marketing & Management at the University of Southern Denmark since 2008 and has been part of developing the program Market and Management Anthropology.

Margit Anne Petersen

Margit Anne Petersen
Post Doc
University of Southern Denmark

Margit Anne Petersen is an anthropologist specializing in substance use and enhancement. Her research lies at the intersection between Medical Anthropology, Science and Technologies Studies, and Consumption Studies, focusing on everyday practices involved in transforming the self through medical technologies.

Margit has been affiliated with the Consumption, Culture and Commerce research group at the Department of Marketing & Management at the University of Southern Denmark since 2017, teaching and advising students in the Market and Management Anthropology Program. Prior to this, she taught social pharmacy and qualitative methods at the Department of Social and Clinical Pharmacy, University of Copenhagen, where she also wrote her PhD from 2012-2015: ‘Governing Ambiguities – The use of Prescription Stimulants among University students in New York City’. Before and during her PhD research, Margit was affiliated with Centre for Comparative Cultural Studies at the Department of Cross Cultural and Regional Studies at University of Copenhagen, where she taught fieldwork methods.

Margit also worked as an anthropological consultant from 2009-2011 for antropologerne.com, a Copenhagen-based consultancy company specializing in creating user-driven innovation in private as well as public organisations.

Aja Smith

Aja Smith
Post Doc
University of Southern Denmark

Aja Smith is an anthropologist working at the intersection of multispecies relations, professional training, personal development, and enhancement. Her research delves into issues pertaining to technologies of the self, the body, and affect, specializing in the Danish region.

Aja has been affiliated with the Consumption, Culture and Commerce research group at the Department of Marketing & Management at the University of Southern Denmark since 2013. Here she earned her Ph.D. in 2017 on the phenomenon of horse-assisted leadership training and the ways in which the training relations between horses, managers, and facilitators were entangled with perceptions of what “proper sociality” entailed and felt like in contemporary Danish society.

Before coming to SDU, Aja obtained an MA in anthropology from the University of Copenhagen in 2009 and then went on to teach for a few years: first at Monash University and Deakin University in Melbourne, Australia, where she lived; then, upon returning to Denmark, she continued in the Department of Anthropology, Copenhagen University. Aja has worked as a chief researcher on two research projects pertaining to the role of interdisciplinarity in the Faculty of Arts at Monash University and has experience working as a junior researcher at two different international market research agencies.

Research Assistants

Signe Banke is a Cand.merc. Market Anthropology student at the University of Southern Denmark, and, as such, schooled at the intersection of anthropology and consumer culture research. Her personal theoretical interests revolve around materiality and in her role as a research assistant on the Optimization project, she has conducted fieldwork in fitness centers in Odense. This has explored people’s relations with self-tracking technologies through in depth interviews, participant observation, visual methods and by joining the centers and conducting self-experimentation with the technology. Moreover, Signe assists the senior researchers with their work in and beyond the field.

Suzan Woodcock is an undergraduate student of Market and Management Anthropology at the University of Southern Denmark, and already holds a BA in Business & Design. She is an assistant on the Optimization project and has conducted fieldwork in fitness centers in Copenhagen involving participant observation, in-depth interviews, and self-experimentation. Susan also assists the senior researchers in the field and beyond. She will be graduating in spring 2019, and wishes to continue her studies and research.