The CCC group aims to be a global hub for state-of-the-art knowledge on market dynamics. We develop a cultural approach to studying market transformations of relevance to managerial and social sciences, as well as key industry and societal decision makers. We study changes in consumption and commercial practices, techno-material networks and meaning systems, and representational and ideological facets of marketing and consumption.
While broad in disciplinary foundation and contribution, and international in its composition, the CCC group is primarily known for its contribution to the growing domain of Consumer Culture Theory.
Read about Consumer Culture Theory Conference 2018 here