Journalistic laboratories

The journalism programmes at the University of Southern Denmark in Odense make the university’s whole arsenal of skilled and dedicated researchers, teachers and students available to the media industry.

A generous donation from the Aarhus Stiftstidendes Fond foundation makes it possible to expand our collaboration with our journalistic ‘laboratories’ (J-Labs), so that everyone from small editorial boards to major news organisations can get capable help with developing and testing new tools, measures and methods.

If you would like to hear more about what we can and want to do, please contact Peter Bro, Head of the journalism programmes in Odense, via email ( or mobile phone (+45 40 22 76 37).

Examples of J-Lab projects so far

  • The Danish Broadcasting Corporation’s news programmes: constructive news
  • TV2 news programmes: the use of social media and user loyalty 
  • Politiken newspaper: news vs. views - with focus on active journalism 
  • Information newspaper: niches 

Read more about the various J-Labs for industry and educational use via the links on the right.


In addition to including representatives from the participating news organisation, the editorial board, etc., cooperation on a J-Lab involves management, researchers, lecturers and, if appropriate, students from the journalism programmes at the University of Southern Denmark in Odense.

A J-Lab process typically proceeds as follows:

  • An initial meeting to clarify expectations and hopes
  • One or more summarising and development meetings in which the project is discussed
  • A concluding meeting in which the results are communicated verbally
  • Submission of a final report in the form of a white paper of five to ten pages that outlines the possibilities and specific applications of the new tools, measures and methods.

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