The centre has the following members associated:
Morten Boeriis – Director
Morten Boeriis is a PhD in multimodality and moving images and an Associate Professor at the University of Southern Denmark. His work and research revolves mainly around the areas of visual communication, multimodality and business communication. Furthermore, he – with great enthusiasm – teaches a variety of courses on visual communication, analysis at Business Communication studies and Film and Media studies at SDU.
In 2015 Morten edited the Routledge’s release Social Semiotics – key figures, new directions (Routledge) in collaboration with Andersen, Maagerø and Tønnessen. In 2012 he edited Thomas H. Andersen’s publication Nordisk Socialsemiotik – pædagogiske, multimodale og sprogvidenskabelige landvindinger (University Press of Southern Denmark), and he was a key player in the release of Advancing Multimodal and Critical Discourse Studies on Taylor & Francis (2017) in collaboration with Zhao, Björgvall, and Djonov.
Morten has contributed with numerous articles and presentations of papers around the world on topics concerning audiovisual social semiotics and multimodality. He has a background of working in TV-production and as a freelance photographer.
Nina Nørgaard is Associate Professor of Applied Linguistics at the Department of Language and Communication and has a Ph.D. in stylistics. Her research interests lie within the fields of multimodal semiotics, stylistics, multimodal stylistics, multimodal critical discourse analysis, Systemic Functional Linguistics, typography, discourses of sustainability and the environment, and the semiotics of architecture. She has a keen interest in combining work and insights from the (traditionally separated) fields of stylistics and multimodality. While similar in essence in their grammatical approach to communication, there has been very little contact between the two fields so far. In Nina’s view, multimodal theory can provide tools that will enable stylisticians to handle modes other than (and in addition to) language, and stylistics may, in turn, see to it that language gets a more prominent role in multimodal work than has previously been the case.
In 2017, Nina was a Carlsberg Semper Ardens Research Fellow. This enabled the completion of her monograph, Multimodal Stylistics of the Novel: More than Words (Routledge 2019), in which she presents a comprehensive framework for multimodal stylistic analysis of novels which in addition to wording make use of modes such as (special) typography, layout, colour, images and other graphic elements for their meaning-making. In another recent publication, she examines literary manipulation as a multimodal phenomenon (Nørgaard 2020). She has also been working on a project with Alexandra Holsting and Cindie Maagaard which explores the potential of combining their respective expertise in multimodality, linguistics and narratology (Holsting, Maagaard and Nørgaard 2019).
Nina teaches a broad range of disciplines in English language and communication, including various courses on stylistics and multimodality.
Theo van Leeuwen
Theo van Leeuwen is Professor of Multimodal Communication at the University of Southern Denmark, Odense, Emeritus Professor at the University of Technology, Sydney, and Honorary Professor at the University of New South Wales, the Australian Catholic University and the University of Lancaster.
He researches and writes about social semiotics, multimodality, visual communication and critical discourse analysis. This has included work on radio announcing speech, media interviews, global magazines, toys as communication, sound and music, typography and decoration.
His current projects at SDU are about the theory of visual communication (with Morten Boeriis), online fashion shopping (with Thomas Hestbæk Andersen), and online resources for mathematics and science education (with Ditte Lund Iversen).
Theo is a founding editor of the journal Visual Communication. In other lives he has been a film director and a jazz musician.
Alexandra Holsting is an Associate Professor of German linguistics at the Department of Language and Communication. Her research interests and work are concerned with grammar and grammatical categories, mostly (but not exclusively) within the framework of Systemic Functional Linguistics.
Together with Thomas Hestbæk Andersen, she has authored a book on Danish grammar described within the framework of SFL, and she is currently writing a SFL-grammar of German together with Uwe Helm Petersen.
She has published several papers dealing with (grammatical) categories in SFL (e.g. projection, clause complex, fact-clause) as well as their application in descriptions og Danish and German grammar.
Alexandra teaches different courses of German linguistics as well as language proficiency courses.
Søren Vigild Poulsen
In 2014, Søren Vigild Poulsen earned his PhD with the thesis title: “Toward an Analytical Model for Analysis of the Website as Multimodal Text”. He currently holds a position as Assistant Professor at the Department of Language and Communication at the University of Southern Denmark.
In his role as a core member of the Centre for Multimodal Communication, Søren is actively involved in organizing seminars, symposia, publishing his research, developing new courses on digital semiotic technology (i.e., hardware and software for making meaning), etc.
In his research, he is especially interested in social semiotics, multimodality, digital and social media, semiotic design, as well as web design. Among others, he has dedicated parts of his research to the investigation on how semiotic resources and social norms are designed as part of the software. His ongoing projects include, but are not limited to: Design history and discourses of Instagram, friendship on Facebook, software updates/upgrades, website templates, social buttons, 3D printers, and quantitative approaches to the semiotic study of image banks.
Christian Mosbæk Johannessen
Originally a scholar of multimodal social semiotics with special interest in corporate logos and corporate identity design, over the past decade Christian Mosbæk Johannessen has ventured ever deeper into the intersection between semiotics, media studies, materiality studies, ecological psychology and cognitive science. His main empirical interest is our embodied experience of graphic traces.
He has recently published a co-edited book (with Theo van Leeuwen) entitled The Materiality of Writing. A Trace Making Perspective (Routledge).
Christian’s fields of research include ecosocial multimodal semiotics and the materiality of graphics.
Cindie Aaen Maagaard
As a member of the Centre for Multimodal Communication, Associate Professor Cindie Maagaard explores how multimodal and narrative approaches to the analysis of communication can be mutually enhancing and challenging. Her focus is on narratives told within, by and about organizations and institutions, and she is particularly interested in understanding how narratives are used to construct and communicate identity within those contexts.
To this aim, she is also a member of the Centre for Narratological Studies and the Centre for Organizational Practice and Communication, both at SDU, as well the International Society for the Study of Narrative and the Nordic Network for Narratives in Medicine.
Most recently, Cindie has done work to advance the concept of “counter-narrative” and has joined a collaboration with the Health Sciences in the field of Narrative Medicine. In collaboration with the Department of Intensive Care at Odense University Hospital, she is conducting a research on the narrative practices of nurses writing diaries for intensive care patients.
Cindie teaches in written communication, organizational and corporate communication, corporate storytelling and narrative medicine. She is an active contributor to conferences, journals such as Discourse, Context and Media, and anthologies, and is currently co-editing a book for De Gruyter entitled Fact and Fiction in Tension: Test Cases of Fictionality.
As a member of Centre for Multimodal Communication, Ph. D. Student Julia Dakwar is examining multimodal interaction and multimodal meaning potential in the case of shopping online and offline.
Her project is a sub-project in the Velux funded project RESEMINA supervised by the Head of Research, Thomas Hestbæk Andersen. Working with multimodal interaction and multimodal meaning potential and the digital resemiotisation of interaction, Julia explores the possibilities and challenges in combining multimodal social semiotics and multimodal EMCA. Exploring these, RESEMINA is a multidisciplinary collaboration with members of Centre for Social Practices and Cognition.
Julia has been teaching a broad range of courses in International Business Communication, including courses on multimodal copy writing.
Uwe Helm Petersen
Uwe Helm Petersen retired as Associate Professor of German linguistics at the Department of Language and Communication in 2009.
During his professional life he was working in language pedagogic, was responsible for the German part of the Visual Interactive Syntax Learning project (VISL) and introduced SFL at the department. Since his retirement, he has been working on a systemic functional grammar of German with the working title Bedeutung, Funktion und Form. Eine Systemisch-Funktionale Beschreibung des Deutschen. Recently Alexandra Holsting has joined the project.