Since the first investigations of images, sound and other modes from a social semiotic perspective, social semiotic multimodality has developed into a discipline in its own right.
From the monomodal focus on individual modes grew a polymodal interest in the interplay of different modes, exploring how choices from several different modes are instantiated simultaneously in multimodal text with each choice adding to its overall meaning.
Recent research in multimodality investigates how meaning-making is not a matter of simple addition but of interaction and integration of modes. The field has seen a virtual explosion of applications of social semiotic multimodal theory to a vast range of data.
Now is the time to take stock, theoretically and methodologically. It is time to consider what we have learned from the multitude of applications and the extensive range of data analysed, and, not least, where we are going from here.
While welcoming both analytical and theoretical presentations, we particularly invite speakers to consider how their work contributes to the development of the multimodal paradigm.
The Conference will be held on August 15-17, 2018, at the University of Southern Denmark in Odense, Denmark.
Find more information on www.9icom.dk.
Morten Boeriis, chair & convener
Theo van Leeuwen
Cindie Aaen Maagaard
Thomas Hestbæk Andersen
Niels Christian Hansen
Christian Mosbæk Johannessen