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Workshop 2: Psychophysiological measures in industrial research and experiences with affective polarization.

Where and when?

University of Southern Denmark in Odense, Denmark, June 2022.


The core of workshop 2 to form the basis for future collaborations on the use of psychophysiological measurements to study affect and affective polarization in communication between the Nordic media and communication industry and academia. 


(Main applicant) Lene Heiselberg, Assistant Professor, Centre for Journalism, SDU (DK) assisted by Morten Thomsen, PhD-student, Centre for Journalism, University of Southern Denmark (DK).

Tentative program

Day 1:

  • Introduction: Lene Heiselberg
  • Research presentation: Dennis Christensen, Head of Audience Research, The Danish Broadcasting Corporation, (DK) and Lene Heiselberg, Assistant Professor, Centre for Journalism, SDU (DK): Pre-testing drama series applying a mixed-methods research design consisting of psychophysiological measures and self-reports
  • Research presentation: Lise Heiner Schmidt, Senior research consultant, Rådet for sikker trafik (DK): Research on traffic campaigns using facial coding and self-reports. 
  • Lunch break
  • Research presentation: Thomas Ramsøy, ph.d, CEO, Neurons Inc (DK): Pre-testing of commercials with EEG and eye tracking
  • Discussion moderated by Morten Skovsgaard Professor WSR, Centre for Journalism, University of Southern Denmark (DK): Experiences on establishing national unity instead of affective polarization in content production, e.g. in public service drama series, commercials, and  traffic campaigns. Furthermore, part of the discussion will focus on best practices for methodological development of measuring affective polarization in both industry and academia.
  • Guided tour of lab facilities at Centre for Journalism, SDU (EDA, eye-tracking): Morten Thomsen, PhD-student, Centre for Journalism, University of Southern Denmark (DK)
  • Group co-creation session facilitated by professional moderator Lars Damgaard (DK): Participants discuss the themes addressed in the research presentations and explore the possibilities of creating new research collaborations between academia and industry. Specific ideas are co-created and presented as mock-ups.

Day 2:

  • Group session on future grant applications facilitated by professional moderator Lars Damgaard (DK): A draft of a joint application for an international grant is co-created drawing on the outcome from the brainstorming session in WS1 and the qualification of ideas in WS2. 
  • Future securing of the network: A concrete plan for the collaboration of the network extending beyond the two years of NOS-HS funding will be developed. For example, agreeing on a frequency for network meetings, the election of a steering committee, and a plan for future collaborations and joint international research applications.


In total 14 participants; 5 senior/5 junior academics; 10 male/4 female
Besides the organizers and the keynotes mentioned in the tentative program, the following academics and industry researchers will participate, as they have experience and a strong interest in designing, conducting, processing, analyzing, and interpreting psychophysiological data:
Anamaria Dutceac Segesten, Senior lecturer, Lunds Universitet (SE)
Kim Strandberg, Professor, Åbo Akademi (FI)
Thomas Bjørner, Associate professor, Aalborg University (DK)
Daniel Barrett, Associate Professor, Copenhagen Business School (DK)
(Co-applicant) Jenny Lindholm, Postdoc, Åbo Akademi (FI)
(Co-applicant) Nils Holmberg, Postdoc, Lunds Universitet (SE)
(Co-applicant) Erik Knudsen, Researcher, Universitetet i Bergen (NO)

Moreover, day 1 will be open for invited participants from the industry.

Responsible for page: Department of Political Science and Public Management

Last Updated 29.11.2021