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Buying you (or your data): legal challenges from a user perspective

Data buyers operate, among other things, by paying for code space to embed a script in a commercial service or commercial IoT device, such as a watch or a refrigerator. The script acts as a subscription to the user's data, by providing access to the respective metrics, which can then be resold to the highest bidder. The data sets are used for precise (micro-) targeting. This targeting can be commercial, but politically motivated.

This project will study the "user conditions" that allow subscriptions to user data, mainly in relation to IoT devices, including the extent to which subscription traps exist. Is the redistribution of your data to third parties a precondition for (fully) using the device? Are such terms of use at all compatible with data protection law and the fundamental right to privacy. What are the variations and commonalities in the applied terms of use, and how do the retail price of the service/IoT-device reflect the hidden "data price".


Last Updated 06.10.2021