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Voluntary associations as actors in tourism

The desire for active experiences and challenges are becoming an important factor in choosing a holiday destination.

Therefore, Danish public authories see a potential in the development and implementation of nature-based outdoor activities for tourists and that the voluntary associations can play a key role in this through collaborating with actors from the tourism sector.

Overall, voluntary sports associations are the largest provider of leisure activities including outdoor activities in Denmark. But their activities are focused on members and based on a committed and voluntary member community. Hence the tourism sector and the short term residing tourists are not the traditional focus of the voluntary clubs.

The project investigates the challenges and potentials of cross-sectoral collaborations between voluntary sports assocations and the tourism sector in the development of tourism-oriented outdoor activies. This includes a focus on how collaborations are initated, organized and works, as well as how they create value and how the sectoral differences may play a role in the collaborations.

The project is conducted as a multiple case study in collaboration with the municipalities of Ringkøbing-Skjern and Varde.

The PhD project began in 2017 and is expected to be completed in 2020.

Contact person: Bo Villumsen,