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Astrid Jensen, Associate Professor,
Head of Center


My research interests focus on various aspects of language and cognition in organizational contexts. In particular, I am interested in the use of metaphors and narratives in organizational change processes. My recent work combines theories of metaphor and narratives in a practice theoretical perspective.

Projects that I currently work on include counter-narratives in and around organizations, organizational culture and mergers, as well as tension and commitment in organizational change.

I teach a range of courses in Crisis Communication, Intercultural Communication and Organizational Communication.

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Steven Breunig, Associate Professor


 My research stance is based on a sincere desire to enrich our understanding of the world, through the minds of individuals as they deal with knowledge, beliefs, and values unlike their own social and material reality, to enhance the communicative competencies and skills of individuals, groups and organizations.

My research interests fall within the fields of Intercultural Communication and Competence, Strategic Writing, English for Professional and Academic Purposes, and Cognitive Linguistics.

Depending on the research question, my methodological orientation is guided by different cognitive and social theories of mind and methods. For text analysis of professional and academic writing, I primarily use analytical methodologies. My experience with more qualitative methods for collecting empirical data includes interviewing and observations. For questions regarding how to improve practice, such as writing processes and group work, I use Action Research.

In addition to my academic background, I also have practical working experience in public affairs and journalism in Southeast Asia, having served in the US military (1985-1990) as a Navy journalist aboard the guided missile destroyer USS Towers (DDG-9) and at Commander US Naval Forces Japan, Public Affairs Office, Yokosuka. Also, as a member of the US Naval Reserves (1990-93) at US Navy Information Office West, in Los Angeles, California, I served as a Public Affairs Assistant for a US Navy deployment to West Africa. As a Petty Office 2nd Class (JO2) in the Navy, my tasks included, among various things, writing press releases, holding briefings for government officials and diplomats, foreign and US press relations and editor of command newsletters.

Teaching includes courses in intercultural communication, strategic writing and literate expertise for students in degree programs in English, International Business Communication and Language and Economics (Cand. Negot.). I also teach workshops in Academic English Writing for the PhD program within the Humanities.

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Cindie Maagaard, Associate Professor


My Ph.D. in postmodern literature has led me to my primary research interest, the use of narratives in and around organizations, with ”organizations” understood broadly to embrace public, private, larger and smaller, for-profit and not-for-profit.

I have a strong foundation in narratology with a specialization in counter-narratives, identity, prospective narrative and scenarios, as well as in multimodal theory and analysis. These intersect with my work in two other research centres: the Center for Multimodal Communication and the Center for Narratological Studies.

My most recent research is the use of narratives in medical contexts, for patients’ understanding of illness and recovery and health professionals’ communication with patients. I am currently involved in collaboration with the Intensive Care Unit at Odense University Hospital and am part of a team that has developed and now teaches a course in Narrative Medicine to medical students.

In addition to Narrative Medicine, I teach a range of courses in storytelling, narrative, corporate communication and writing for students in degree programs in English, International Business Communication, and Language and Economics (cand. negot).

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Heidi Hansen, Associate Professor


 My primary research interest is branding from a holistic view. I see legitimacy as a central challenge for organizations today both internally and externally. With my foundation in narratology and semiotics, I believe a brand to be a social construction which is co-created and negotiated among multiple stakeholders – some with a stronger voice than others.

Therefore I see branding as a strategic management discipline to both internal and external stakeholders. My recent work examines how employees make sense of an employer brand and how the brand is negotiated and co-created by organizational members.

I use a qualitative approach inspired by organizational ethnography. I teach a range of courses in branding, marketing semiotics, management communication, crisis communication, political communication and the role of the media.

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Laura Lucia Parolin, Associate Professor


My research interests focus on organizational and work practices and in the role of communication and materiality in organizing. I am also interested in practice-theory perspectives on professional knowing and learning. Thus, I am interested in understanding the entanglement of doing and saying, and knowing and learning in workplace interactions.

Using ethnographic methods, I am interested in the detailed exploration of sociomaterial articulations and disarticulations of daily work within the collective interaction. To achieve this result, I pay attention to the distributed cognition and coordination of work in the detailed interactions in situated workplaces. When it is possible, I do that also through audio or video recording.

My research experience in a technology-dense environment (I did a PhD in the field of telemedicine), drives my attention on sociomaterial interaction, where working and organizing mobilize the joint action of humans, technologies and situated knowledge. I am interested in close study of practices and interactions that inextricably link work and organization to the use of material artefacts and technological systems.

In recent years, I became interested in the relationship between knowing, body, sensitivity, affect, materiality and innovation in work practices. More in general, I am interested in understanding professionalism, mastery and the process of becoming in sociomaterial practices.

I did (or I am doing) empirical research in the field of technology-mediated work (telemedicine), assisted reproduction technology, social and legal services for battered women, engineering and design practices, artistic practices, and cultural festivals. In each of this field, I have been interested in understanding the entanglement of sociomaterial interactions, knowing, doing and changing.

Among other publications, I wrote a book (in Italian) on technology and practical knowledge (2011), and I edited (together with Attila Bruni and Cornelius Schubert) a book on the inextricable relation between technology and work practices titled Designing Work, Technology, Organizations and Vice Versa (2015).

I am on the editorial board of Tecnoscienza - the Italian journal of science and technology studies and editor-in-chief of Studi Organizzativi (the Italian journal of organization studies).

I teach a range of courses within the field of organization theory, organizational communication, technology and work practices.

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Søren Vigild Poulsen, Associate Professor


More information is coming ...

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Last Updated 06.01.2022