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Theo’s texts


Word clouds

Word clouds are one of the many new forms of writing that can no longer meaningfully be read aloud – they break the tie between speech and writing which the alphabet introduced almost four centuries ago.


Musical logos

Corporate music retains many of the heroic characteristics of patriotic hymns – rising melodies in a major key and large intervals, signaling energy, aspiration, growth, and progress.


Baby laptops

Taking a dog (or other animal) to school was once a common theme in children’s stories. The moral was always the same. The dog was disruptive, could not sit still, didn’t understand what the teacher said, and eventually had to leave the classroom.


Mind(less?) maps

21 videos on social semiotics

Watch videos with Theo van Leeuwen on multimodality and multimodal research

See Theo’s video blog

Department of Language and Communication University of Southern Denmark
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Last Updated 11.08.2021