The centre’s research areas span a range of languages (Danish, English, German) and research fields: sociolinguistics, pragmatics, social psychology, organizational communication, multilingualism, and second language learning and development as mediated by technology. Core themes are that of diversity, variation and change in:
- language use and perceptions
- communicative practices
- identity creation and maintenance, among individuals, groups and organisations/institutions in today’s increasingly globalized interactional spaces, be these physical or virtual.
Of interest are the relationships between the individual and the social, between the micro and macro levels of analysis to not only better understand language and communicative behaviours and perceptions in their wider societal, cultural and historical contexts, but also to better critically assess their impact. Inspired by a variety of approaches and methods (e.g. discourse analysis, corpus linguistics, variationist sociolinguistics, social representations), CCCS researchers address topics such as language use in traditional and newer media, language choice and management in organisational settings, language learning and use in multicultural and multilingual contexts, prosodic variation in Afro-American English, construction of supranational, national, ethnic and ethno-racial identities, sense-making, normativity in language, English as a lingua franca, language and aggression, discourses of hate and hate speech, and language and sexuality.