Academic Profile: Product Value Creation

Programme structure

Experience-based Designing (XbD) is about firstly understanding a person's natural, everyday experience of their life world (understandably, a man made, artificial world) then secondly, using this understanding to design things (products, services and/or systems) that will (ecologically) enhance their experience of the world.  

Click the overviews to see larger versions. 

Structure of the programme - for non PDI Bachelor Undergraduates

NB! Please be aware whether you are enrolled in autumn or spring term. See curriculum here.



Structure of the programme - for PDI Bachelor Undergraduates


The main content of the two compulsory courses are: 

Experience-based Designing (XbD) - The four pillars
By specialising in uncovering deep phenomenological understandings of people everyday lives (both philosophical and methodological) and bringing these understandings into the designing process, the XbD centre is able to develop advanced competencies in both of these fields. With a open-disciplinary view the centre can selectively access knowledge from other fields which can contribute new technologies and ways of thinking to further strengthen the four pillars of XbD; to EXPLORE, UNDERSTAND, SHARE AND SHOW HOW. The competencies we have developed within these pillars enable products, services and systems as well as the processes of designing them to be made genuinely 'meaningful' to the people they serve. The methodology for explicating meaning and making it available for designing meaning-filled products is the centre's main philosophical and strategic advantage in the field of design.

Experience-based Designing 1 (XbD1)
XbD1 provides an overview of the philosophies, theories and methods relevant to the emerging multidisciplinary area of experience-based designing. Drawing upon the philosophical foundations and research theory which inform the understanding of human experiences, students will explore the way experiential understandings might be gathered, constructed and understood, BEFORE products, services, and systems are produced that will impact on people’s practices and experiences of their environment. This is ‘thinking before designing’.
The course will introduce techniques that enable a designer to develop deep understandings of the experiential world of people for whom the wish to design - it is referred to as experience-based-designing because the aim of the course is to provide knowledge and techniques that enable human-centered designing based on human-centred research.

Experience-based Designing 2 (XbD2)
The aim of this course is to provide foundational knowledge and techniques for the third (Share) and fourth (Show How) pillars of human-centered, Experience-based Designing (XbD).

Firstly, this course has a focus on collaborative sharing: It expands on the processes of sharing the results of experiential research begun in the Explore and Understand stages discussed in the previous XbD1 course. The 'Share' phase investigates ways to integrate participants and other stakeholders into the latter stages of analysis, synthesis and communication of findings. These findings help to set up the second focus of the course – to 'Show How' they can be made useful to designing. This is the 'doing' part of the course where research becomes design. Showing How, illustrates the value that experience-based designing contributes to product, service or system innovation at the very start of their development cycles.

To give you the best possible experience, this site uses cookies Read more about cookies

Accept cookies