MSc in Economics and Business Administration - International Business and Marketing

  • This Programme is offered in Odense
  • This Programme is taught in English

About the Programme 

This programme gives you knowledge about and skills in using methods and tools which can support a career in marketing, sales, or advertising. Students on this profile will gain insight into and knowledge about different aspects of marketing, retailing, services, business to business and marketing research.

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Programme Structure 

Students will gain knowledge about and skills in using methods and tools which can support careers in a number of areas including market research, imports, consultancy, exporting services marketing, direct marketing and distribution management.  Finally, you will learn methods which can support a career in international or domestic markets, whether that means working with a large multi-national company, a smaller company, or even new ventures.

Through the courses in the programme, you will gain an advanced understanding of the international business environment. You will develop a global perspective on business which builds on a deep understanding of the different national and cultural contexts in which firms operate

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Career Opportunities

The MSc programme in International Business and Marketing at Campus Odense gives you an excellent versatile foundation for future career opportunities. The courses offer a unique combination of theory and practice to ensure a solid theoretical basis and tools readily employable in your first job.  With this programme you are qualified for a job in Denmark or abroad e.g.: International Business & Marketing: Export Manager, Marketing Manager

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Entry Requirements and Application

To apply for a Master's programme in Economics and Business Administration, you need a relevant Bachelor's degree. You can also apply if you hold a similar Bachelor's degree including a minimum of 75 ECTS within the field of Economics and Business Administration. 

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Entry Requirements and Application

Read more about the entry requirements and application process here.

Apply here

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