We have gathered a great team of dedicated and recognised academic experts. Internal professors and lecturers as well as external lecturers and practitioners are all experienced in the different areas of event management.


Arne Feddersen

Professor, MSO

  • Cost-Benefit-Analysis
  • Economic Impact Analysis
  • Regional Economic Analysis of Public Investments
  • Demand Analysis in the Experience Economy

Contact: af@sam.sdu.dk


Chris Horbel

Associate Professor


  • Service Management
  • Spectator Experience, Satisfaction and Loyalty
  • Relationship Management with Event Stakeholders
  • Social Media and Consumer-to-Consumer Communication

Contact: horbel@sam.sdu.dk


Oliver Schnittka

Associate Professor

  • City Branding
  • Event Management and Branding
  • Event and Sport Marketing
  • Data Analysis of Visitor Behavior and Visitor Satisfaction
  • Sponsorship Management

Contact: oliver@sam.sdu.dk


Judith Parus

Academic Employee and External lecturer 

  • Project Management
  • Stakeholder Management
  • Practical Experience as Project Manager

Contact: parus@sam.sdu.dk


Susanne Regelov Plaehn

Head of International Marketing and Sales, Labinf Sistemi S.r.l. - Opera Erp Solution

  • Global fundraising
  • Marketing
  • Tourism and city branding
  • Strategy and innovation in cultural and creative organisations 

Maria Ydesen

Event and Sponsor Account Manager, FC Nordsjælland

  • Attracting new sponsorships and nursing existing sponsors 
  • Setting-up and managing events in cooperation with a sponsor both during a match day and beyond