PhD schorlarship in B-2-B & Internet of Things

A PhD scholarship in B-2-B Marketing & Internet of Things is vacant at the Department of Entrepreneurship and Relationship Management on Campus Sønderborg.

A PhD scholarship in B-2-B Marketing & Internet of Things is vacant at the Department of Entrepreneurship and Relationship Management from 1 December 2018, or as soon as possible thereafter, for a period of three years. Workplace will be at the department on Campus Sønderborg.

The focus of this PhD project is on Internet of Things, services and network processes towards customers and end users. The Internet of Things context gives the possibility to create new value for the customers by combining value nets of different companies. Internet of Things is expected to transform interaction patterns and creation of offerings between companies, i.e. going from single product/service solutions to more comprehensive customer solutions involving more than one company with the help of Internet of Things. This may result in new business models.

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