CATCH Summer School


CATCH Summer School II: 13th-16th August 2019

At: Department of Entrepreneurship and Relationship Management, University of Southern Denmark

Room: 61.01 (on the 6th floor - find directions here)

In: Kolding, Denmark


MAKING IT TO THE MARKET: developing your business for the e-health sector


Whether dreaming of building a new business model for an established firm or becoming an entrepreneur yourself – there is a lot to consider for making it to the market in the e-health sector: how to identify and interact with different stakeholders – whether it being users, customers, employees, managers, patients or others; how to co-create (business) value; how to build your own social network for realizing the business or designing different user-technology interfaces etc. At this CATCH ITN summer school invited experts will challenge your business pitch and potential business model – for developing your research/idea to the e-health market.


Learning objectives:

Thinking of your project as something you could develop for a market can take you through additional steps from idea to full commercialization. This course provides you with insights and training to:

  • Identify and develop the business potential of your project
  • Prepare, develop, train and present a pitch that convince stakeholders to join and support the commercialization of your idea/project
  • Outline the potential (business) value to relevant stakeholders
  • Identify potential routes to commercialization
  • Identify different stakeholders and find ways to interact with them
  • Gain insights of and train design methods for interacting with stakeholders
  • Build an understanding of the e-health eco-system in which your idea can be commercialized




*) may be subject to changes


13th August: Introduction to ‘making it to the market’ in e-health: Room 61.01




Welcome & introduction

Brian Caulfield (University College Dublin) and Kristin B. Munksgaard (SDU)

Presentations of infographic and Image of Research


Key note speech

Henry Larsen, Associate Professor (SDU): ‘Patient interaction, empowerment and vulnerability’

Together with: New Nordic Design Thinking Talent Students




CATCH Poster Presentations

The poster presentation is scheduled for the first day of the summer school – to enable you to work with and develop the potentials of making your research ready for the market during the following days. Some of you may have a rather finished idea ready to test and launch, while others may only have vague ideas for what your market might be. The learning objective of the summer school is to meet each of you at the current state of your specific project and assist you student in learning and developing potential next steps for making it to the market.

We will gladly print your poster for the presentation. Please send in PDF format to Pernille Holst Christensen, no later than Monday morning August 12




PITCH I: prepare your pitch (Lone Toftild & Kristin B Munksgaard, SDU)



14th August: Routes to market (NB: 8:40 - joint transport to site visit (more info will follow))


Site visit at Kolding City Municipality
Trine Ellemose Zielke, Kolding City Municipality & Rebekka Daugaard Buhl, Haderslev City Municipality: ‘The dementia training track - collaborations between public sector, knowledge institutions and companies’
Together with: New Nordic Design Thinking Talent Students


LUNCH (Room 61.01)



Key note speech
Mette Søgaard, Associate Professor (SDU): ‘The entrepreneurial way - challenges in starting up new businesses and the value of social networks’
Together with: New Nordic Design Thinking Talent Students


 Life after CATCH
Luis Fernandez-Luque (Salumedia): ‘Innovating in an emerging market: A start-up’s perspective’
Lars Stig Møller, SDU Research & Innovation Organisation: ‘How to make you research your business’




PITCH II: develop your pitch (Lone Toftild & Kristin B Munksgaard, SDU)

Including feedback from: New Nordic Design Thinking Talent Students


JOINT DINNER  at "madkælderen" KOLDINGHUS (Kolding Castle) - find directions here

15th August: Stakeholder interaction: Room 61.01


Workshop I

Ann H. Clarke & Majbritt R. Evald (SDU): ‘Value mapping for multiple stakeholders in the e-health eco-system’

(including coffee break)


LUNCH: ‘TAPAS session’ (Room 51.09)

Together with: New Nordic Design Thinking Talent Students


Workshop II

Jacob Buur, Professor (SDU): ‘Participatory Business Modelling – a design research tool’ (including coffee break)




SDU Theatre Lab (ESRs only)

Elena Strøbech & Henry Larsen (SDU) & professional actors: ‘Playing out stakeholder interaction’



16th August: Develop your entrepreneurial skills and pitch your idea: Room 61.01


Workshop III

Henry Larsen & Majbritt R. Evald (SDU): ‘Developing your entrepreneurial skills’

(including coffee break)   




PITCH III: train your pitch (Lone Toftild & Kristin B Munksgaard, SDU)


PITCH IV: present your pitch (Lone Toftild & Kristin B Munksgaard, SDU)


Announcement of:

Best Pitch

Best Poster

Best infographic

Best Tweet

Best Blog

Best Image of research


Judges: Luis Fernandez-Luque (Salumedia), Majbritt R. Evald (SDU), Cæcilie Østergaard Knudstorp (SDU) and Lise Wraa Silberling (Head of Sahva, Denmark's largest provider of body-worn aids)



Thank you and safe travels


Please note that CATCH ESRs and supervisors are responsible for booking their own flights, accommodation and transportation. These costs can be claimed back through the relative CATCH RTN budget for your institution.



The University of Southern Denmark in Kolding is characterised by close co-operation across the academic settings, by innovative initiatives within design oriented research and education and by strong collaboration with the local business community and public institutions.

Focus areas:

  • Entrepreneurship
  • Design
  • Relationship management
  • Communication

As of 1st of September 2014, campus Kolding, centrally located, close to the city centre, the train station and the harbour, will provide the setting for well over 2,000 university students and employees, which will make the University of Southern Denmark extremely visible in the city scene.

The new campus is drawn by Henning Larsen Architects and the architects attached great importance to openness in the six storeys building.
Inside, the social basis is a six storeys atrium. Like the building, the atrium is triangular, but the shape shifts a little from storey to storey. This makes the building adventurous and you will never stop seeing new things while you are moving about in the building.

The skylight disperses the daylight

The University of Southern Denmark, campus Kolding, is the first university building in Denmark that meets the strict Danish legal requirements for low energy consumption for 2015.
The architectural design was an important part of the sustainable strategy. Among other things, the atrium skylight ensures an even dispersion of daylight to the entire building, and the geometry ensures that all square metres are utilised to perfection.

University of Southern Denmark
Universitetsparken 1
DK-6000 Kolding
Phone: +45 6550 1000


All hotels are situated within easy walking distance from the conference venue. Here is a list of your options.


Kolding Hotel Apartments
Kedelsmedgangen 2, 6000 Kolding
Website: Kolding Hotel Apartments
Phone: +45 75541800

Kolding Hotel Apartments is a 4 star hotel with attractive apartments close to cafes, shops and many activities. The apartments are suitable for business stays. You will receive the same high standard as in a hotel – but at the same time all the advantages of staying in an apartment; kitchen, more rooms and more space both outside and inside. The hotel offers apartments for 1, 2, 4 and 6 people and in addition, they have two penthouse apartments, which can accommodate 10 people for meetings and 6 people for overnight stays. The hotel is located 2 kilometers from the university.

First Hotel Kolding
Banegårdspladsen 7, 6000 Kolding
Website: First Hotel Kolding
Phone: +45 76345400

First Hotel Kolding located in the heart of the city of Kolding offers 132 stylish rooms. We take great pride in providing professional and welcoming personal service. The hotel is located across from the rail and bus station.
Please contact them by email


Hotel Saxildhus
Banegårdspladsen 1, 6000 Kolding
Website: Hotel Saxildhus
Phone:  +45 7552 1200

Hotel Saxildhus is located in Kolding city centre, near the railway station and within walking distance of cultural attractions, parks and shopping. The charming building has functioned as a hotel since 1905. Today the hotel is beautifully renovated and has 87 cozy rooms. The hotel is located 700 meters from the University. Reservation is done either by email: or phone:  +45 75521200.

Zleep Hotel Kolding
Grønningen 2, 6000 Kolding
Website: Zleep Hotel Kolding
Phone +45 70235635

With a unique location within walking distance of Kolding’s city centre, this hotel is the ideal place regardless of whether the purpose of your stay is business or pleasure – or both. Nearby you will be able to go shopping, enjoy events and experience the city’s cultural sights. This affordable hotel is located only 550 meters from Kolding train station and 1.8 kilometers from the university.
Please contact the hotel at



The venue is: University of Southern Denmark, Universitetsparken 1, DK-6000 Kolding.

Getting to and from Kolding: The closest airport is Billund Airport, situated 45 kilometers from Kolding. Buses for Kolding leave the airport approx once an
hour arriving just beside the train station in Kolding (see timetable at the airport’s website). It is also possible to arrive at Copenhagen Airport and then go by train to Kolding (takes approx 3 hours). The university lies 5‐10 minutes of walk from Kolding train station.

Good to Know: on the webpage you can enter starting and ending point of your journey and it will give you a plan, plus timetable, of how you get from A to B. It is possible to select English language.

Train: Find the timetable and order your journey on DSB´s journey planner. You can also get more info at the Train Guide.

From Copenhagen: Find a connection with metro, bus or both from Kastrup Airport to Nørreport Station or Copenhagen main station. From here you can make a connection with a train to Southern Denmark. The trains are going towards Sønderborg/Flensborg.

From Billund: Take bus no. 166 directly to Kolding Station. For timetable from Kolding to Billund please press here.

Parking at the venue: It is free to park at the venue.


Read more about CATCH here (link til: