Business Community

In addition to formal educational programs, the research unit is frequently engaged in provi­ding input and inspiration to the business community, including non-profit organizations and the media, on themes of strategic communication. All such acti­vities, occasionally organized through Brandbase, are prioritized according to their potential implica­tions for relevant research programs as well as according to their potential impact on the organizations involved or the future of society as a whole. The strategic communication unit also publishes books, DVDs and articles for the business community.