Skip to main content

Jacob Jensen

Head of Analytics
SDU Analytics

Telefon: +45 6550 9293

What Jacob brings to the table

Jacob is characterized by experienced and courageous leadership of organizational change.

Jacob's ambition is to strengthen the strategic decision-making at SDU through innovative management information based on advanced analytics.

Jacob has been working with data analysis since 1997 in the fields of:

  • Research Analysis. The Danish Institute for Studies in Research and Research Policy 1997-2001, including the role as EuroStat National Expert in R&D
  • Analyzes in the field of education: SDU 2001-2013, including the position as Head of Student Services Analysis unit 2009-2013 with responsibility for business analytics on students and study programs, secretariat of accreditation and quality of education, and first level user support for the study administration system STADS
  • Strategic management information at SDU since 2014
Primary work areas
  • Director of SDU Analytics
  • Promotion of the synergy between SDU strategy and new analytic solutions
  • Increase the organization's data literacy - widely across the university
  • Cultivate employee-driven innovation and process optimization
Lifelong learning
  • UC Berkeley, Haas School of Business, Data Science for Leaders Program, on Campus 2023
  • Northwestern University: Business Analytics for Decision Makers, On Campus Certification 2019
  • UC Berkeley, School of Information: Data Science for Executives, Online Certification 2019
  • Cornell University, SC Johnson College of Business: Data Analyst 360, Online Certification 2018
  • University of Southern Denmark: Professional Master in Evaluation, On campus 2006-2008
  • Aarhus University: Political Science, 1991-1997
Outreach and presentations
  • International speaker in the field of how to support data-driven decision making
  • Lecturer at Kommunernes Landsforening (KL): How to develop and deploy analytics as decision intelligence
  • Part-time lecturer at Aarhus BSS (AU): Datadriven business analytics
  • Acknowledged sparring partner regarding evaluation design and analysis methods
  • Member of the AEU Planning group for the Danish universities' BI Network
  • Mentor at Ballisager Program for future graduates in business intelligence


Portrætfoto af analysechef Jacob Jensen