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Festivals and their importance for us as visitors

The alumni network of SDU Esbjerg invites all the alumnis and students to our next online alumni event Monday 26th of April 2021, which will explore festivals and larger events – and their importance for us as visitors. We look forward to understanding the participants’ emotional connection to Roskilde Festival and to learn about the various drivers of visitor satisfaction at events and festivals.

Sign up for the event here


16.00:            Zoom room opens

16.15                 Welcome by Susan Lehmann Nielsen, relationsmedarbejder Musikhuset, member of the alumniboard

16.20:              Associate professor Annette la Cour and alumnis Mette Kousholt and Emilie Kirstine Holse on: “Roskilde is a break from everyday life”: When Covid-19 cancelled Roskilde Festival

16.40:             Networking in Break out rooms – Your reflections on festivals etc.

16.50:               Common discussions

17.00:              Oliver Schnittka on: Catch me if you can: How festival and event managers can win the hearts of their visitors

17.20:               Networking in Break Out rooms – are you won over by the festivals?

17.30:               Common discussions and sharing of ideas and reflections by Judith Parus, alumni coordinator

17.55:                 Thank you and goodbye 


The presentations

  • Annette Michelsen la Cour, Mette Kousholt, Emilie Kirstine Holse

    "Roskilde is a break from everyday life"

    When Denmark closed due to Covid-19, it had major consequences for the experience industry, including the festivals, which were forced to cancel. Based on a unique study of the Roskilde Festival we learn of the impact of the cancellation for the festivalgoers. Photo credit: Flemming Bo Jensen.

  • Oliver Schnittka

    Catch me if you can!

    Visitor attractions (VAs) like Events or Festivals are very important factors in choosing a tourist destination and have tremendous economic impact, resulting in increasing numbers of VAs and hence higher competition. To achieve competitive advantages and positive economic effects for destinations and VAs, research evidence is needed regarding beneficial and operable VA success drivers. The lecture provides a summary of a scientific study analysing various drivers of visitor satisfaction at events and festivals.