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PhD Masterclass: Multimodal research in communication, organization and management studies

Date: June, 8-10, 2020  - The course is postponed
Time and place: June 8, 2020 - 08:30-16:30 in meeting room Comenius
June 9, 2020
09:00-12:00 in meeting room O77
12:00-16.00 in meeting room Comenius
June 10, 2020
09:00-12:00 i meeting room Comenius
12:00-16:00 i meeting room O77
All at SDU, Campus Odense
Registration: Before March 27, 2020
Register here.
Participation  This workshop and masterclass will accommodate a limited number of participants. 
 Readings: List of readings will be available to participants by early April. 
Project descriptions and a reading list will be circulated in April. 
Organizers:  Dept. of Language and Commuication and Centre for Multimodal Communication (CMC), in cooperation with Dept. of Marketing and Management
Futher information:  Questions may be directed to: 
Theo van Leeuwen at or Cindie Aaen Maagaard at  
ECTS: 3 ECTS for full attendance. No ECTS for partial attendance 


In light of the present situation and considerations of health and travel, we are postponing the Ph.D. course “Multimodal research in communication, organization and management studies,” which was to be held June 8th – 10th  2020. It is our hope that we’ll be able to offer the course in the autumn of 2020 or spring of 2021.

We will get back to you with more information, when we know more.

Best wishes from the organizers


This masterclass is aimed at doctoral students and staff interested in organizational semiotics, that is, the application of multimodal research to understanding organizational communication as well as the fields of organization and management studies.

The class will focus on the increasingly important role of multimodal communication in specific aspects of institutional life such as innovation, organizational identity, the 17 UN Sustainable Development Goals, corporate social responsibility and the legitimation of organizations and their activities. The course will also provide practical guidance in establishing and conducting research in and with actual organizations.


  • Associate Professor Giorgia Aiello (University of Leeds)
  • Professor Markus Höllerer, UNSW Sydney Business School and Senior Research Fellow Vienna University of Economics and Business
  • Professor Renate Meyer, Vienna University of Economics and Business and Copenhagen Business School
  • Associate Professor Nina Nørgaard (University of Southern Denmark)
  • Professor Theo van Leeuwen (University of Southern Denmark)

Five elements will be combined in this course: (1) an introduction to the social semiotic approach to multimodal analysis (Prof. Van Leeuwen); (2)  the role of multimodal processes in the structures, relations and identities of contemporary organizations (Prof. Meyer); (3) multimodal organizational communication with a focus on sustainability (Assoc. Prof. Nørgaard); (4) the role of spatial design in organizational communication (Assoc. Prof. Aiello), and (5) building a framework for practical and effective research engagement with organizations, including issues such as data collection and commercial confidentiality (Prof. Höllerer).

Each masterclass session will include an introductory lecture and a hands-on workshop giving students an opportunity to work with real data. The course will also provide for individual consultations with the presenters and short presentations (appr. 10 minutes) by attending PhD students.

How to apply

  1. Send a brief CV and a 1-2-page description of your project to indicating specific questions that you would like to discuss, and whether you would like a consultation (appr 20 mins) with one or more of the teachers.
  2. Register for the course.


Our events are open free of charge to PhD students from our own program, and from all other programs provided they also offer tuition free of charge to our students. ’Soon-to-be’ Phd students may also attend with permission from the event instructors and the Program Director, whom you should first contact if this applies to you (Cindie Aaen Maagaard at We are also very happy if members of staff wish to attend, particularly PhD supervisors, and will accommodate them in lieu of space. We ask all who attend an event to register. You’ll find the online registration form on the same page as the event description.

Sidst opdateret: 25.01.2021