Workshop: Designing for Usability in a Corporate Context **POSTPONED TO SPRING 2015**

Date: October 29, 2014
Time: 10.00 to ?
Place: SDU, Kolding, room 41.39
Registration: Postponed until Spring 2015. For information, contact Ida Lildholdt Jacobsen at 

All lectures and discussions will be in English.

An international seminar directed towards ph.d. students, but open to master students and SDU employees as well. The aim for the day is to present different perspectives on how usability and design is conceived, applied and evaluated in a coorporate context (organisations, companies and societies). During the three different talks, we hope to generate discussions relevant to the topics, with the goal of creating new perspectives and perhaps ideas for how we approach usability as phenomenon  - both academically and practically. In order to achieve the 1 ects, ph.d. participants are expected to participate in the whole program and have an overview over the syllabus provided, as well as the topics. Lunch is provided for the participants who sign up officially for the course. Syllabus and programme below, and available as pdf here.         

10:00-10:15 Welcome 
10:15 – 11:15

Usability and user‐centered design for small and medium enterprises: Best practices for enhancing software development. Inga Schlömer, Universität Hamburg.

11:15 - 11:30 Coffee break
11:30 – 12:30

Supporting Technical Customer Service Processes: A Design‐Centered Approach. Gerald Däuble, Universität Hamburg.

12:30 – 13:15 Lunch break
13:15 - 14:15

Designing for everyone and noone – conflicts in designing user oriented GUIs for the masses. Ida Lildholdt Jacobsen, SDU.

14:15 – 14:30 Coffee break
14:30 – 16:00 Workshop: To be announced
16:00 – Summing up the day


Usability and user-centered design for small and medium enterprises: Best practices for enhancing software development
Dipl.-Wi.-Ing. Inga Schlömer
Fakultät für Betriebswirtschaft
Universität Hamburg

As users are more and more accustomed to easy-to-use information systems and technology, usability has become a necessity. Small and medium software companies, mostly highly specialized and focused on functional requirements, are confronted with the challenge of aligning their software with user expectations. The research project HALLO SME - Hamburg Usability Living Lab for Small and Medium Enterprises - surveys specific requirements of small and medium enterprises in the field of usability and user-centered design to develop best practices. The aim of this research project is to enhance software development processes in small and medium enterprises to help gain competitive advantages. 

Supporting Technical Customer Service Processes: A Design-Centered Approach
Gerald Däuble, M.Sc.
Fakultät für Betriebswirtschaft
Universität Hamburg

Services gain importance when it comes to overall revenue structures of industrial companies. Product‐Service Systems (PSS) are seen as a way to diversify from competition and establish a unique selling proposition. Services being on the rise ‐ service productivity becomes vital. With a design‐centered approach requirements such as information needs of technical customer service are iteratively transferred into a prototype of a mobile support system for technical service staff. In order to ensure efficiency, effectiveness, usefulness and utility of the artefact, several evaluation methods are applied within iterative design cycles.

Designing for everyone and noone – conflicts in designing user oriented GUIs for the masses
Ida Lildholdt Jacobsen, M.Sc.
Department of Design and Communication
University of Southern Denmark

Evaluating the challenges in the deployment of the digital ticketssystem ‘Rejsekortet’, in a Ph.d. project regarding
eGovernment in Denmark, has shown significant difficulties regarding the user needs and the services provided by the
organisation. In an attempt to understand these problems and their possible solutions better, this lecture compares the more traditional approach to usability in web design with a slightly abstract view on the interface as an obligatory passage point for citizens, costumers and employees (ANT).



Usability and user-centered design for small and medium enterprises

1. Gemser et al. (2006): ‘Design and Competitive Advantage in Technology-Driven Sectors’. Technology Analysis & Strategic Management.

2. Markus et al. (2004): ‘Participation in Development and Implementation’. JAIS


Supporting Technical Customer Service Processes: A Design-Centered Approach

1. ((Method)) Wallach et. al. (2012): ‘User-Centered Design – Why and How to put Users first in Software Development’. Springer.

2. ((Actual Research)) Däuble et. al.(2011): ’Supporting Technical Customer Service – A design centered Approach’. Springer.


Designing for everyone and noone

1.  Heeks et. al. (2007): ‘Understanding e-Government project trajectories from an actor-network perspective’. European Journal of Information Systems.

2. Downey et. al. (2012): ‘A Brief History of User Experience in Government Systems’. Chapter 1 - Usability in Government Systems. Morgan Kaufmann – ELSEVIER.


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