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Enhancing advertising efficiency: a multi-level approach


My thesis is concerned with efficiency in communication.

 

I am trying to find out how advertisers can invest and optimise their advertising and media budget and which factors play a role for that. This is done by analyzing actual media expenses from the past 10 years in 20 countries and also incorporating additional data like cultural differences and economic development.

 

The goal is to create a model that shows how these influences interact with each other.

 

Contact person: PhD student Felix Wasser few@sam.sdu.dk

 

Felix Wasser

Institut for Sociologi, Miljø- og Erhvervsøkonomi Syddansk Universitet
  • Degnevej 14
  • Esbjerg Ø - DK-6705
  • Telefon: +45 6550 1000

Sidst opdateret: 20.05.2021