New activities are offered in autumn 2019
When: 1/10 + 2/10 + 29/10 + 19/11 + 20/11
Where: SDU in Odense (29/10) and Kolding (1/10 + 2/10 + 19/11 + 20/11)
Registration for the programme opens early 2019
This flexible and research based programme provides a strategic perspective on Event Management. It addresses all the challenges of Event Management and offers an overview of the various management areas.
The programme consists of five individual theme days, each covering essential topics within the Event Management field:
- Day 1: EVENT SPONSORSHIP MANAGEMENT
- Day 2: ATTRACTING EVENT VISITORS
- Day 3: EVENT SOCIAL MEDIA STRATEGIES
- Day 4: EVENT PROJECT MANAGEMENT
- Day 5: EVENT PERFORMANCE MANAGEMENT
Each theme day combines the latest insights from research with practitioner's experiences and perspectives. Furthermore, highly relevant case work and hands-on exercises will build the bridge between the academic background and professional application. Wherever possible, your daily challenges and own business will be included.
Boost your career as an event manager
Event Management is not just a buzzword. It is more than ever a professional discipline. The event industry, which includes a broad range of festivals, sport events, conferences, meetings, exhibitions, incentives, corporate and other events, is rapidly growing and developing and has become increasingly complex. Thus, Event Management is a field that requires knowledge and skills from various disciplines, including economics, marketing and organisation.
Event managers are required to identify and service a wide range of stakeholders, balance their needs and objectives and collaborate with them to create a memorable event experience. In general, this programme will provide you the specific skills for analysing the event environment and understanding the role of various event stakeholders.
We have gathered a great team of dedicated and reconised, academic experts, who are all well-educated teachers and experienced in the different areas of Event Management.
Meet the teachers
Tailor your programme
The programme can either be taken as a full five day-package, or you can select one or more individual theme days. With this flexibility you can tailor your programme after your own specific interests.
The programme is custom-made for you as a professional event manager, event coordinator or consultant in the public or private sector. But you can also follow the programme, if you wish to get prepared for a career in event management and get familiar with the particular challenges of this industry.
No matter whether you work with event management in a small or large organisation, municipality or company, this programme will be relevant for you.