Strategic Management is Key to Successful Events
Events in various shapes and with multiple purposes are carried out in every industry and organisation. However, planning and organising successful events is becoming an increasingly more complex discipline.
As an event manager you are required to balance the objectives of a wide range of stakeholders. And you must target and collaborate with the right segments to create a memorable festival, sport event, conference, exhibition or other type of event.
Strategic insights and skills in areas such as economics, marketing and organisation are key to your success as event manager. This is exactly what the programme Event Management offers.