Research areas

General Research Interests:

Family decision making
Loyalty and satisfaction
Consumer purchasing on the Internet
Consumer behavior in tourism
Place marketing
Organisational purchasing behavior

Tasks

Jan Møller Jensen is an Associate Professor at the Department of Marketing, University of Southern Denmark, Odense. He received his PhD at the University of Southern Denmark, Odense, in 1990. Jan Møller Jensen has taught “Theory of Consumer Behaviour” and “Quantitative Market Analysis” for several years and his research up to now also reflects his interest in those two disciplines. His research focuses on a wide range of topics in consumer behaviour, including family decision making, consumer purchasing on the Internet, brand loyalty, and consumer behaviour in Tourism. He has worked as a consultant for Ad agencies and Marketing Research firms.

CV

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Jan Møller Jensen
Associate Professor, Ph.D.
Department of Marketing & Management
University of Southern Denmark
Campusvej 55, DK-5230 Odense M, Denmark
Phone: +4565503241
Fax: +4566155129
Email: jmj@sam.sdu.dk

Personal Data:
Born February 20, 1959 in Odense, Denmark
Married to Jette S. Jensen. One daughter, Jane, born 1984
Address: Kallerupvej 37, DK-5230 Odense M, Denmark.
Education:
1982: Bachelor's Degree (Business Administration), Odense University
1985: Master's Degree in Marketing, Odense University
1990: Ph.D (Business Administration), Odense University

Previous Positions:
1984-1985: Adviser at Stryhn Advertising & Marketing
1986-1987: Visiting Scholar at Fuqua School of Business, Duke University, N.C. U.S.A.
Current Position:
Associate Professor of Marketing,
Department of Marketing and Management, University of Southern Denmark,
Campusvej 55, DK-5230 Odense M, Denmark
Phone : (+45) 66 15 86 00 - 3241
Fax: (+45) 66 15 51 29
E-mail: jmj@sam.sdu.dk

As an expert in survey research I am frequently invited to contribute as consultant in designing and validating survey studies for university colleagues and for public and private organisations.

Teaching Interests:
• Marketing
• Consumer Behaviour
• Quantitative Research Methods
• Survey Research


Primary Research Interests:
My primary research interests are in the field of Customer Loyalty, Online Consumer Behaviour and Tourism and most of my research is carried out using a quantitative approach with questionnaires as data collection instrument. I am currently working on the following research projects:

• Tourists use of the Internet before, during and after the consumption of holiday tourism products
• Tourism and social media
• The role of personality traits in tourists’ choice of destination and travel type
• Customer loyalty on the grocery market during the financial crisis
• Buyer-Supplier relations in SME’s

List of Selected Publications
Hjalager, A-M & Jensen, JM 2012, 'A typology of travellers based on their propensity to go online before, during and after the trip'. M Fuchs, F Ricci & L Cantoni (red), i: Information and Communication Technologies in Tourism . Springer, Wien, s. 96.

Jensen, JM & Hansen, T 2012, 'Brands vs private Labels in the Grocery Market: Has the Financial Crisis Rocked the Consumer Loyalty Boat?, in Book of Abstracts, 19th Recent Advances in Retailing & Services Science Conference, 09-12 July 2012, Vienna, Austria' 19th Recent Advances in Retailing & Services Science Conference, Vienna, Østrig

Servais, P & Jensen, JM 2012, 'Buyer-Seller relationships in a period of recession: The role of satisfaction in repeat patronage and the propensity to initiate price negotiation' Innovative Marketing, vol 8, nr. 4, s. 18-29.

Servais, P & Jensen, JM 2012, 'Buyer-supplier relationships in a period of recession: The role of satisfaction in repeat patronage and the propensity to initiate price negotiation' Innovative Marketing, vol 8, nr. 4.

Jensen, JM 2012, 'Shopping orientation and online travel shopping: the role of travel experience' International Journal of Tourism Research, vol 14, nr. 1, s. 56-70.

Jensen, JM & Hjalager, A-M 2012, 'The role of demographics and travel motivation in travellers’ use of the Internet before, during, and after a trip' International Journal of Tourism Policy.

Rasmussen, ES, Jensen, JM & Servais, P 2011, '"The impact of internationalisation on small firms’ choice of location and propensity for relocation"' Journal of Small Business and Enterprise Development, vol 18, nr. 3, s. 457-474.

Jensen, JM 2011, 'Consumer loyalty on the grocery product market: An empirical application of Dick and Basu's framework' Journal of Consumer Marketing, vol 28, nr. 5, s. 333-343.

Eriksen, L & Jensen, JM 2011, 'Reflexology Clients in Sweden: A Nordic survey' Journal of Traditional Chinese Medicine - English Edition, vol 31, nr. Supplement, s. 31-32.

Jensen, JM 2011, 'The relationships between socio-demographic variables, travel motivations and subsequent choice of vacation'. i: Proceedings for the 2nd International Conference on Economics, Business and Management - ICEBM 2011 . vol. 22, Singapore, s. 37-44.

Jensen, JM 2011, 'TRAVELERS’ USE OF ONLINE RESOURCES FOR COLLECTING AND SHARING TRAVEL RELATED INFORMATION: The role of travel motivation' Proceedings for the 1st International Conference on Emerging Research Paradigms in Business and Social Science , vol Vol. 1.

Hansen, T, Jensen, JM & Solgaard, HS 2011, 'When Supermarket Consumers Get Stocked in the Middle' International Journal of Retail and Distribution Management, vol 39, nr. 11, s. 836-850.

Jensen, JM & Servais, P 2009, Aabenraa som erhvervskommune: en virksomhedsundersøgelse. Syddansk Universitet. Institut for Marketing og Management.

Jensen, JM & Knudsen, T 2009, ANALYSE AF SPØRGESKEMADATA MED SPSS: TEORI, ANVENDELSE OG PRAKSIS. 2 udg, Syddansk Universitetsforlag.

Freytag, PV, Jensen, JM, Jørgensen, N & Madsen, TK 2009, Marketing: En introduktion. vol. 1, 4 udg, Syddansk Universitetsforlag, Odense.

Hansen, T & Jensen, JM 2009, 'Shopping orientation and online clothing purchases: the role of gender and purchase situation' European Journal of Marketing, vol 43, nr. 9/10, s. 1154-1170.

Servais, P, Rasmussen, ES & Jensen, JM 2009, 'The Location of the SME's and the impact on their internationalisation'. i: Ikke angivet. The Academy of International Business (AIB), s. 1.

Jensen, JM 2009, 'Travellers' Intentions to Purchase Travel Products Online: The Role of Shopping Orientation'. Á Matias, P Nijkamp & M Sarmento (red), i: Advances in Tourism Economics: New Developments. Physica-Verlag Rudolf Liebig GmbH, Heidelberg, s. 203-215.

Jensen, JM 2008, 'An empirical investigation of the relationships between hygiene factors, motivators, satisfaction, and response among visitors to zoos and aquaria' Tourism Review International, vol 11, s. 307-316.

Jensen, JM & Petterson, M 2008, Arbejdsgivernes erfaringer med HD-uddannelsen. Center of Market Economics, Copenhagen Busienss School, Frederiksberg. Center of Market Economics, CBS, nr. 45

Jensen, JM 2008, 'Internet users' intention to purchase travel products online: An empirical investigation of motivating factors and barriers' Paper fremlagt ved International conference: Advances in Tourism Economics, Vila Nova de Santo André, Portugal, April 2007, Vila Nova de Santo André, Portugal, 13-04-07 - 14-04-07,

Jensen, JM, Servais, P & Rasmussen, ES 2008, 'Location and internationalization: Are international firms just as sticky as local firms?'. J Larimo (red.), i: Proceedings of the University of Vaasa: reports 148. Vaasan yliopisto, s. 71-89.

Jensen, JM & Servais, P 2008, Odense som erhvervsby: - en opfølgning på 2005 undersøgelsen.

Madsen, TK & Jensen, JM 2008, Odenseanske virksomheders profil, vilkår og synspunkter. Udviklingsforum Odense, Odense.

Jensen, JM & Servais, P 2008, Virksomhedernes tilfredshed med deres hjemkommune: - en opfølgning på 2005 undersøgelsen. Syddansk Universitet.

Jensen, JM & Eriksen, L 2008, 'Zonterapeuters klienter: Sverige'. i: Zonterapeuters klienter: Sverige. Kroppsteraputernas Yrkesförbund, Svenska Fotzonterapi Reflexologi Förbundet og Forenede Danske Zoneterapeuter, Sverige.

Jensen, JM 2007, 'Markedsføring til turister bør målrettes' Fynske MedierBusiness Fyn.

Jensen, JM, Servais, P & Rasmussen, ES 2007, 'An Examination of International Firms' Intentions to Relocate: A Loyalty Approach' Paper fremlagt ved The 33rd EIBA conference, Catania, Italien, 13-12-07 - 15-12-07,

Jensen, JM 2007, 'The Relationships between, Hygiene Factors, Motivators, Satisfaction and Response among Visitors to Zoos and Aquaria' Tourism Review International, vol 11, nr. 3, s. 307-316.

Hansen, T & Jensen, JM 2007, 'Understanding consumers' political voting decisions: A Theory of Planned Behavior Approach' Innovative Marketing, vol 3, nr. 4.

Jensen, JM & Hansen, T 2006, 'An Empirical Examination of Brand Loyalty' Journal of Product and Brand Management, vol 15, nr. 7, s. 442-449.

Jensen, JM & Knudsen, T 2006, Analyse af Spørgeskemadata med SPSS. Teori, Anvendelse og Praksis. 1 udg, Syddansk Universitetsforlag, Odense.

Jensen, JM 2006, Nationality-Based Market Segmentation of Tourists, in Nicolas Papadopoulos. vol. 1, Contemporary Issues in Tourism: Perspectives and Challenges.

Jensen, JM 2006, 'Segmenting European Tourists by Nationality: An Investigation of Visitors to Attractions on the Danish Island of Funen' Scandinavian Journal of Hospitality and Tourism, vol 6, nr. 3, s. 248-264.

Jensen, JM & Servais, P 2006 'Virksomheders lokalisering - en oversigtsrapport' 1 udg, Syddansk Universitet. Center for Entreprenørskab og Småvirksomhedsforskning, s. -.

Eriksen, L & Jensen, JM 2006, Zoneterapeuters klienter. <Forlag uden navn>.

Jensen, JM, Freytag, PV, Jørgensen, N & Madsen, TK 2005, Marketing: en introduktion. Syddansk Universitetsforlag.

Jensen, JM & Hansen, T 2005, 'Understanding Consumers' Political Voting Decisions: A Theory of Planned Behaviour Approach'. i: Best Papers Proceedings of the 8th International Forum on The Sciences. s. 24-25.

Jensen, JM & Hansen, T 2004, 'An Empirical Investigation on an Extended Model of Brand Loyalty: LISREL Results from a Danish Survey'. H Timmermanns (red.), i: Proceedings of the 11th Recent Advances in Retailing & Services Science Conference. s. 91-91.

Jensen, JM 2004, 'Evaluating Dick and Basu’s Typology of Loyalty: Results from a Danish Survey'. H Timmermanns (red.), i: Proceedings of the 11th Recent Advances in Retailing & Services Science Conference. s. 90-90.

Jensen, JM, Hansen, T & Solgaard, HS 2004, 'Predicting Online Grocery Buying Intention: A Comparison of the Theory of Reasoned Action and the Theory of Planned Behavior' International Journal of Information Management, vol 24, nr. 6, s. 539-550.

Jensen, JM 2004, 'The application of Hertzberg’s two-factor theory to the realm of tourist attractions'. KA Smith & C Schott (red), i: Proceedings of the New Zealand Tourism and Hospitality Research Confererence. s. 180-190.

Jensen, JM, Hansen, T & Solgaard, HS 2003, 'Consumer Online Buying Intention: A TRA versus TPB Approach' Working Paper, Department of Marketing, Copenhagen Business School.

Jensen, JM & Solgaard, HS 2003, 'Grenaa Foods A/S'. F Cumberland (red.), i: Marketing casesamling - informationssøgninger, internationale cases, danske cases. Samfundslitteratur, København, s. 251-260.

Jensen, JM, Hansen, T & Solgaard, HS 2003, 'Predicting Online Grocery Buying Intention: A Comparison of the Theory of Reasoned Action and the Theory of Planned Behavior'. i: 12th Conference of the EAERCD European Association of Education and Research in Commercial Distribution, ESCP-EAP, Paris, 2.-4. juli 2003.

Jensen, JM & Hansen, T 2003, 'Understanding Consumer Online Buying Intention: A Conceptual Model Tested on Five Product Categories'. C Veloutsou (red.), i: Communicating with Customers: Trends and Developments. Atiner, s. 117-130.

Møller Jensen, J & Hansen, T 2002, 'Consumer Adoption of Online Buying. LISREL Results from two Danish Surveys YYYY No org found YYY'. i: The fifth Etienne Thil Conference. France: La Rochelle, 2002. s. 26-27.

Servais, P & Møller Jensen, J 2001, 'Danske SMV=ers udenlandske indkøb YYYY No org found YYY'. K Red. Pedersen & J Strandskov (red), i: International Business. Børsen Forum A/S, København.

Servais, P & Jensen, JM 2001, 'The Internationalization of Industrial Purchasing: The Example of Small Danish Manufactures'. CA Axinn & P Matthyssens (red), i: Reassessing The Internationalization of the Firm. Elsevier Science, Oxford, s. 227-254. Advances in International Marketing, vol. 11

Affiliations

• Consumptions Studies - Associate Professor

Publications

Activities