The programme offers courses in buyer behaviour, project management, innovation, marketing, competitive strategy and research methodology. The combination of courses in advanced management and marketing qualifies you to manage the development of competences and continuous learning that are necessary survival skills for enterprises in an intensified competitive environment.
Through a combination of project work, group work, and lectures you will understand how to manage the various aspects of enterprise development. The programme focuses on know-how skills, i.e. the ability to perform analyses and develop solutions.
The graduate programme in Marketing and Innovation runs over two years each divided into four quarters. Each quarter contains two courses. You will have around 8 lectures per week.
It is possible to take quarters as independent units. In the International Graduate Programme you may follow all the courses offered in the Master of Science programme in Marketing and Innovation. In order to achieve 60 ECTS you need to follow at least two courses of each 7.5 ECTS per quarter.
The examination types vary and are adjusted to the learning objectives for the individual courses. Therefor they will be a mix of written exams and projects with or without oral examination.
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