The finely selected curriculum allows you to obtain great benefits from the lectures without any prior knowledge. Amongst other things, you can:
- communicate messages to the various target groups or companies
- plan media applications in connection with branding processes
- interpret and assess market surveys
- analyse consumer trends
- evaluate organisational cultures
The MBC elective gives you a broad range of options
If you decide to add Marketing, Branding and Communication to your BA degree, you will automatically open up to a long selection of advanced study programmes such as the MA in Business Administration and Languages in Human Resource Management, Marketing and Communication and the MA in International Business Communication