If you are completing a BA in humanities and you want to pursue a different and corporate profile, Marketing, Branding and Communication is the elective for you.
Knowledge of the corporate world
In order to comprehend the kinds of processes that occur in businesses and organisations, it is crucial to understand the principles of marketing, branding and communication.
The MBC elective will prepare you to handle strategic and practical corporate tasks. You will be introduced to a broad selection of courses, especially selected from the Economics and Business Administration and Business Administration and Languages course catalogues.
The programme will give you an insight into subjects such as brand management, consumer behaviour, organisation, marketing communication and advertising etc.
Boost your qualifications
The elective in Marketing, Branding and Communication enables you to get the best of both worlds: an exciting education and great career prospects. You will be able to supplement the knowledge you have acquired through your BA and with practical, corporate skills.