The increasingly global character of business and politics requires graduates who can communicate effectively across languages and cultures.
This programme gives you a profound knowledge of economics, communication and culture that enables you to be a key decision-maker in global organisations.
The programme combines economics, marketing and management with language, culture and communication.
You will be qualified to be an expert in international business, negotiation and intercultural communication.
The programme offers three specialization areas, each of which combines courses offered by strong and relevant research environments from the Faculties of Humanities and Social Sciences.
- The specialization in HUMAN RESOURCE MANAGEMENT predominantly focuses on managerial processes within organization.
- The specialization in MARKETING AND COMMUNICATION focuses on processes between an organization and its external environment.
- The specialization in INTERNATIONAL RELATIONS focuses mainly on the external environment of organizations and a more macro-oriented analysis of economic and cultural surroundings
This programme is offered in English