The Master's degree programme in Design Management is comprised of key concepts of design, social science and the humanities. The programme focuses on physical and visual design as a basis of creational value in a commercial and cultural context.
The Master's degree programme in Design Management at the University of Southern Denmark can be completed as follows:
After obtaining the Master's degree, the student must be able to demonstrate a perspective which is broader than the one acquired after the completion of the preceding BA programme.
The Master's degree programme in Design Management opts to render the postgraduate with interdisciplinary skills and insights which enables the student to perform, coordinate and correlate creative, communicative, economic and organisational aspects og design processes and design management in businesses and organisations.
Competency description of Design Management
Apart from the skills acquired during the BA programme, the student must be able to independently make and substantiate professional decisions on a basis of the experiences achieved throug interdisciplinary projects focusing on practical design management processes.
The programme intends to educate students who are particularly apt at at conceptualising, reflecting and acting with reference to creating sustainable business solutions and models. This entails:
1. The ability to create and concretise innovative and strategic design solutions
2. The ability to analyse and qualify the communicative, cultural and commercial potential of design solutions
3. The ability to organise and operationalise the interplay between creative, technical, administrative, financial and marketing-related processes in relation to the development of design solutions from concept to production phase.
• Design producer, who works on developing ideas, concepts and strategies in relation to design
• Design manager, who combines economics and marketing with creative and innovative projects
• Design communicator, who works on strategic communication and research combined with design development