MSc in Economics and Business Administration - Sports and Event Management

This programme is offered in Esbjerg and in English

Do you want to manage companies in the sports and event sector? This programme gives you competences that enable you to become such a manager.

The MSc in Economics and Business Administration profile in Sports and Event Management gives you competences on a high academic level within organization and marketing. The focus lies on issues that are especially relevant for companies in the sports and event sector. The profile is offered at Campus Esbjerg.

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Programme Structure

The profile concerns itself with the entertainment markets, and how they interact with the sports and event sector. Other marketing issues are strategy and competition. The organizational subjects are governance in sports companies, project management and innovation management. In addition, you get methodological skills in qualitative as well as in qualitative research. Further, you can choose between electives offered especially for this programme as well as electives from other master studies offered at Campus Esbjerg.

The profile runs in eight quarters. In the courses, you will work with projects, in groups and have lectures. The group of students in the courses is normally a size allowing interaction with the professor lecturing as well as discussions among the students. This enlarges the size of the active vocabulary which you can later use in discussing issues related to these fields as a part of your job.

The courses on the profile are taught in English. You can, however, do exams including your master thesis in Danish provided the teacher is Danish speaking.

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Career Opportunities

Masters  of Science in Economics and Business Administration work within practically all administrative areas as for example marketing and sales management, planning, HRM and organisational planning.

Examples of job titles with Sports and Event Management

  • Marketing and promotions director
  • Sporting goods sales representative
  • Corporate sales director
  • Director of tickets sales

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Entry Requirements And Application


To apply for a Master's programme in Economics and Business Administration, you need a relevant Bachelor's degree. You can also apply if you hold a similar Bachelor's degree including a minimum of 75 ECTS within the field of Economics and Business Administration.

More about Entry Requirements and Application 

Entry Requirements and Application

Read more about the Entry Requirements and Application process here.

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