This page shows the programme structure for Marketing and Innovation from September 2012 onwards.
Master of Science in Economics and Business Administration requires two years of full time study, each year consisting of four quarters. The profile Marketing and Innovation consists of 60 ECTS compulsory courses of 7.5 ECST each, 30 ECTS that are electives, and a thesis work corresponding to 30 ECTS. There are 8 compulsory courses. These are offered in the first four quarters. The electives are typically placed in the fifth and sixth quarters. Electives can be taken at campus Esbjerg or abroad or take forms as an internship. The thesis is to be written during the seventh and eighth quarters. The profile is offered in Esbjerg.
Link to the profile description.
You can read more about the compulsory courses and the electives offered in Esbjerg by looking under "Course Descriptions" in the menu to the left. In addition to these courses, there is a possibilty to take courses offered at other campuses and on other studies.
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| Quarter |
Courses
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7./8.
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Master's Thesis 30 ECTS
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5./6.
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Electives 30 ECTS
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4.
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Innovation Management 7.5 ECTS |
Seminar in
Marketing and Innovation 7.5 ECTS |
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3.
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Strategy and Competition 7.5 ECTS
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Quantitative
Market Research Methods 7.5 ECTS |
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2.
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Buyer Behaviour 7.5 ECTS |
Project Management 7.5 ECTS |
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1.
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Framework Conditions for
Development of the Firm 7.5 ECTS |
Methodology of the Social Sciences
and Qualitative Methods 7.5 ECTS
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| Electives – for example
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Worksite Health Promotion
Corporate Social Responsibility
Risk Communication
Risk Management
Green Business
Entertainment, Markets, and Business
Internship