Do you want to be able to spot and take advantage of market opportunities? Due to increasing internationalization and globalization, businesses need managers who understand how to take on leadership to ensure competitive advantage in global markets and specialists who can develop knowledge about customers and the competitive situation. This programme gives you the know-how skills that enable you to become such a manager.
The competences learned during the programme in Marketing and Innovation can be used to spot and take advantage of opportunities in the market. You can use the competences when participating in innovation projects and to create marketing plans for existing products. The programme builds on qualifications in organization and marketing acquired at bachelor level combined with courses in quantitative and qualitative research. The courses are a mix of courses giving qualifications to be used in the long run and courses giving you tools that you can use in your first job. The course in project management is an example of such a course.
The programme in Marketing and Innovation runs in eight quarters. Read more about the time frame for the quarters under the item "More about the study" in the menu to the left.
The courses use a combination of project work, group work, and lectures.
The programme is offered at Campus Esbjerg.
Read more about the individual courses under the menu item "Programme Structure".