The focus area of the profile is Marketing, Globalization and Culture. Students on this profile will have greater knowledge within the main subjects in: socio-cultural perspectives on consumption, marketing and branding as well ethnographic approaches to market research using advanced marketing theory.
Furthermore, the student will gain knowledge about and skills in order to be able to analyse the fundamental social and cultural principles and logics that spur processes of globalization and their consequences for markets, corporations and consumers.
Finally, the student will gain competences in analysing the contemporary relationships between marketing and culture and managing similarities and differences between different cultures as well as applying contemporary principles of cultural brand management and ethnographic market research methods in a globalizing cultural economy.