The focus area of the profile is International Business and Management. The profile in International Business & Management provides the students with an advanced understanding of the international business environment by developing global perspectives on business, informed by a deep understanding of the different national and cultural contexts in which firms operate. Students on this profile will have greater knowledge within the main subjects in: Foundations of International Business, International Marketing Channels, Foundations of Organization, International Market Relations, Corporate Strategy & Design, and International Management.
Furthermore, the student will gain knowledge about and skills in using methods and tools which can support the firm’s relationship to the external environment and the interactions between firms, governments and society in an international context. Students will develop a vital understanding of the importance of the human agent (executive, manager and stakeholder) as the key business catalyst and examine the balance between people and process driven elements in an organisation. The student will provide an essential understanding in key areas such as international business strategy and the management of people and organisations. Finally, the student will gain competences in managing operations in foreign markets e.g. sales subsidiary, joint ventures etc.