About the Programme
This programme gives you knowledge about and skills in using methods and tools which can support a career in marketing, sales, or advertising. Students on this profile will gain insight into and knowledge about different aspects of marketing, retailing, services, business to business and marketing research.
Students will gain knowledge about and skills in using methods and tools which can support careers in a number of areas including market research, imports, consultancy, exporting services marketing, direct marketing and distribution management. Finally, you will learn methods which can support a career in international or domestic markets, whether that means working with a large multi-national company, a smaller company, or even new ventures.
Through the courses in the programme, you will gain an advanced understanding of the international business environment. You will develop a global perspective on business which builds on a deep understanding of the different national and cultural contexts in which firms operate
The MSc programme in International Business and Marketing at Campus Odense gives you an excellent versatile foundation for future career opportunities. The courses offer a unique combination of theory and practice to ensure a solid theoretical basis and tools readily employable in your first job. With this programme you are qualified for a job in Denmark or abroad e.g.: International Business & Marketing: Export Manager, Marketing Manager
Entry Requirements and Application
To apply for a Master's programme in Economics and Business Administration, you need a relevant Bachelor's degree. You can also apply if you hold a similar Bachelor's degree including a minimum of 75 ECTS within the field of Economics and Business Administration.