This programme is offered in Odense and in English
This programme gives you knowledge about and skills in using methods and tools which can support a career in marketing, sales, or advertising. Students on this profile will gain insight into and knowledge about different aspects of marketing, retailing, services, business to business and marketing research. Students will gain knowledge about and skills in using methods and tools which can support careers in a number of areas including market research, imports, consultancy, exporting services marketing, direct marketing and distribution management. Finally, you will learn methods which can support a career in international or domestic markets, whether that means working with a large multi-national company, a smaller company, or even new ventures.
Through the courses in the programme, you will gain an advanced understanding of the international business environment. You will develop a global perspective on business which builds on a deep understanding of the different national and cultural contexts in which firms operate