A BSc in Economics and Business Administration - Strategic Communication provides you with a unique combination of business economic and central communication courses, which will prepare you for a career within corporate communication
In the communication courses you learn how to address and plan corporate communication, and you will gain knowledge of how different members of an organisation send, receive, and interpret communication. You gain knowledge of concepts such as internal communication, market communication, consumer behaviour, public relation, branding and advertising.
The business economics courses prepare you for business functions within management, financial control, organisation and financing. On this basis you will be able to manage corporate communication at a tactical as well as a strategic level.
The bachelor programme in Economics and Business Administration with study start Sept 2009, was accredited by the Accreditation Council on March 22nd 2010. The accreditation report can be read on ACE Denmark's homepage following this link .