The aim of Link.SDU is to bridge the gap between research and the business world.
Currently, there are increased demands from the public that universities communicate their research to the benefit of society.
In order to comply with this, Department of Marketing & Management, University of Southern Denmark, has established a business research centre and gone into the lead with the aim of fulfilling society's demands.
Link.SDU has been established to ‘translate’ scientific results and surveys into a language that makes sense in the business world.
This means that Link.SDU is an organization that communicates research on the premise of the users’ needs. Link.SDU angles, operationalizes, and puts the researchers’ work into perspective –without diluting the substance, however, which – in our opinion – is important for the market and society as a whole.
Link.SDU assists researchers with their project management, PR, design of websites, printed material, and much more – thereby contributing to the diffusion of the researchers’ knowledge to a large audience.