We are the home of research at the intersection of innovation and management
We provide new insights and methods for a cross-disciplinary understanding of innovation management by:
- inspiring, combining and challenging theory and practice
- researching the multi-disciplines of innovation management
- exploiting the complementarities of the group, international research, and business practice
Integrative Innovation Management is a cross-disciplinary research group that bridges two faculties: Social Sciences and Engineering at the University of Southern Denmark.
The vision for Integrative Innovation Management is to integrate the partial approaches to innovation management by developing new methods and creating a more holistic understanding of the innovation process. The approach is founded on engineering perspectives combined with marketing and management aspects. The current planned research projects will challenge the most important issues within Integrative Innovation Management by applying a theory-driven approach to support empirical results. This knowledge forms the foundation for further projects in collaboration with universities, the industry and other stakeholders.
The term “Integrative Innovation Management” intends to express the need for the integration of four emerging research perspectives associated with R&D innovation processes:
- multi-disciplinarily across the engineering and the social sciences,
- an integrated approach to innovation management across the entire NPD and NSD lifecycle including the management of user-driven innovation and its close relationship to business model design and innovation,
- an integrated approach to value creation and co-creation by all relevant stakeholders including customers and end users as co-producers of value,
- an integrated approach to value chain and value network management in an open and global innovation context.
In addition, reducing the barriers for collaboration and innovation between the different departments of the company itself remains an important issue in successfully managing NPD and NSD within a global context. These internal and external challenges require from companies the development of new knowledge, new complementary assets and new capabilities to meet the future challenges of product and service innovation management.
Specific areas of interest: