Department of Marketing and Management

Research within the department is anchored in an understanding of the cooperation between markets, organisations and individuals. It encompasses a variety of areas from evolutionary models of organisation to the culture of 'hot dog stands'.

The research at the department is organised into five research units:

• Consumption Studies
  The significance of products for people and cultures
• International Business & Entrepreneurship
  Marketing in a global world
• Integrative Innovation Management
  The cooperation between technology and marketing
• Strategic Communication Management
  Much more than marketing
• Strategic Organisational Design
  The firm seen in the eyes of the leader