On January 1st 2013, the Danfoss Center of Global Business (DCGB) was established within the Department of Border Region Studies.
Vision and goals
The DCGB was established in January 2013, aiming to build a leading high quality research and education pole in the field of global business. The Center’s unique positioning is based on sharing and applying its global complementary knowledge stock, arising from associated businesses, academic stakeholders and organisations. The Center’s research and teaching activities aim at improving our understanding of the growing complexity of and interdependence between global businesses, involving customers, suppliers, government agencies and other actors throughout the value chain."
- Provide a unique research platform to enable the selection, testing and implementation of novel high impact global business ideas.
- Attract and retain top scholars by way of formal and informal connections to other research units in Denmark and internationally.
- Support the bachelor and master programmes related to international business at Campus Sønderborg and other business study programmes at the University of Southern Denmark.
- Contribute to an active and fruitful collaboration between academia and business, in particular through the DCGB’s International Advisory Board and through action-oriented projects proposed by businesses.
The research of the Center will focus on:
- The implications of globalisation on the business sector.
- How businesses can create distinctive value propositions and business models that meet the demands of customers, institutions and organisations in a global, increasingly complex and dynamic business and cultural context.
- How businesses can gain competitive advantage from configuring novel processes and building capabilities across entire intra- and inter-firm value chains.
- Key innovation-drivers in business-to-business (B2B) markets.
- Global customer relationships and the selection of distribution channels.
As reflected in these broad research themes, the Center will focus on global business and B2B marketing issues as they are related to international B2B markets.
The research will, where appropriate, take a broader view on value creation activities and processes by recognising the importance of societal needs and ethical challenges in the global market place. Research projects are invited from businesses (industrial firms with a global reach, with strong interest in B2B global business/ value chain issues), with the objective of matching academic advisors, graduate students and businesses while adhering to the academic mission of the Center.
Interested businesses are invited to contact the head of Center for a more specific set of research themes, as these are used to prioritise project selection and implementation.