The University and the local companies are closely connected in Sønderborg. The main aim is to create synergy between students, researches and companies in order to facilitate i.e. entrepreneurship and innovation. This ensures an attractive study environment and a flow of knowledge which all parties benefit from.
The focus areas at University of Southern Denmark, campus Sønderborg are:
- Business studies
- Border region studies
In the Sønderborg area engineering within the areas of Mechatronics (mechanics, electronics and software), Innovation management and Design are central to local industry and are therefore also core areas of both research and study programmes at the Mads Clausen Institute.
Within Business and Social Sciences focus is on marketing, European Studies, innovation and business relations and the studies are managed by the Department of Border Region Studies.
As a unique colaboration between the University of Southern Denmark and Universität Flensburg the Institute of Business Communication and Information Science offers study programmes within cross cultural communication and language. The institute is serious about the term "cross border colaboration" as the study programmes are taught both in Denmark and in Germany.