Publikationer
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PUBLISHED
Global Account Management (GAM) - Creating companywide and worldwide relationships to global customers. / Hollensen, Svend ; Wulff, Vlad.
I: International Journal of Customer Relationship Marketing and Management.
2010 ;
vol. 1,
nr. 1,
2010.
s. 28-47
Forskning: Artikel, peer reviewed
PUBLISHED
Global Marketing: A decision oriented approach : With a special Indian focus. / Hollensen, Svend ; Banerjee, Madhumita ; Warwick Business School.
1 udg.
New Delhi :
Pearson India,
2010.
Undervisning: Lærebog
PUBLISHED
Marketing Casebook. / Hollensen, Svend ; Schmidt, Marcus.
McGraw-Hill,
2010.
Undervisning: Lærebog
PUBLISHED
Product Development and Target Market Segmentation. / Hollensen, Svend ; Schmidt, Marcus.
Harlow UK.
2010.
Undervisning: Lærebog
PUBLISHED / Boyd, Britta ; Goto, Toshio ; Hollensen, Svend.
2009. s. 124-125 Konferencen: IFERA World Family Business Research Conference, nr. 9, Limassol, Cypern, 24. juni 2009 -
27. juni 2009.
Forskning: Publiceret abstrakt
PUBLISHED
International Partnerskaber. / Hollensen, Svend ; Dyhr, Anna Marie ; Donner, Steen.
1 udg.
København :
Børsens Forlag,
2009.
Formidling: Forskningsformidlende bog/antologi
PUBLISHED
Essentials of Global Marketing. / Hollensen, Svend.
1 udg.
Harlow, UK :
Pearson Education,
2008.
Undervisning: Lærebog
PUBLISHED
Global Marketing. / Hollensen, Svend.
4. udg.
Harlow, UK :
Heinemann,
2007. 714 s.
Undervisning: Lærebog
PUBLISHED
Global Account Management (GAM) : Two Case Studies Illustrating The Organizational Set-Up. / Hollensen, Svend.
I: Marketing Management Journal.
2006 ;
vol. 16,
nr. 1,
s. 244-250
Forskning: Artikel, peer reviewed
PUBLISHED
Internettets betydning og konsekvenser for små og mellemstore danske virksomheders internationalisering. / Hollensen, Svend ; Grünbaum, Niels Nolsøe.
I: Ledelse & Erhvervsøkonomi.
2006 ;
nr. 3,
s. 139-156
Forskning: Artikel, peer reviewed