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VALIDATED
Customer Lifetime and After Lifetime Value - Calculations from an Iranian perspective : Calculations from an Iranian perspective.
/
Hollensen, Svend
; Wilson, Jonathan A.J. ; Ebrahimi, Mehdi.
I
: Proceedings - Global Islamic Marketing Conference (GIMC) 2011
, 20.03.2011, s. 1.
Publikation
:
Forskning - peer review
›Artikel
VALIDATED
Køb af B-t-B serviceydelser : Konceptualisering af industriel købsadfærd i forbindelse med HR-konsulentydelser.
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Hollensen, Svend
; Grünbaum, Niels Nolsøe ; Andresen, Marc .
I
: Ledelse og Erhvervsoekonomi
, Vol. 76, Nr. 2, 2011, s. 47-73.
Publikation
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Forskning - peer review
›Artikel
VALIDATED
Relationer mellem familievirksomheder betaler sig.
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Hollensen, Svend; Boyd, Britta
.
I
: Forskning for enhver. Årbog - Videnskabelige artikler fra Campus Sønderborg
, Vol. 2010, 2011, s. 14-23.
Publikation
:
Forskning - peer review
›Artikel
VALIDATED
Virksomhedens internationale partnernetværk.
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Hollensen, Svend; Dyhr Ulrich, Anna Marie
.
I
: Pluk
, Nr. Juni, 2011, s. 13-17.
Publikation
:
Forskning - peer review
›Artikel
VALIDATED
Strategic Management of a Family-Owned Airline : Analyzing the Absorptive Capacity of Cimber Sterling A/S.
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Boyd, Britta; Hollensen, Svend
.
I: Intelligence and Courage for the Development of Family Business : Conference Programs - Proceedings. red. / Salvatore Tomaselli ; Daniela Montemerlo. Vol. 1 1. udg. Sicily, Italy : Universitá di Palermo, 2011. s. 132.
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Forskning
›Konferenceabstract
VALIDATED
Global Account Management (GAM) - Creating companywide and worldwide relationships to global customers.
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Hollensen, Svend; Wulff, Vlad
.
I
: International Journal of Customer Relationship Marketing and Management
, Vol. 1, Nr. 1, 01.01.2010, s. 28-47.
Publikation
:
Forskning - peer review
›Artikel
VALIDATED
Saipa Group, Iran - using strategic brand extensions to build relationships.
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Hollensen, Svend
; Wilson, Jonathan .
I
: Journal of Islamic Marketing
, Vol. 1, Nr. 2, 2010, s. 177-188.
Publikation
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Forskning - peer review
›Artikel
VALIDATED
Strengthening the Impact and Value of International Marketing Curriculum outcomes: A Comparative Study of Turkish and European Business Students Perception of coursework and careers.
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Hollensen, Svend
; Gegez, Ercan ; Venable, Beverly.
I
: Academy of Marketing Studies Journal
, Vol. 14, Nr. 1, 2010, s. 11-26.
Publikation
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Forskning - peer review
›Artikel
VALIDATED
Virksomhedens Internationale Markeder.
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Hollensen, Svend; Dyhr Ulrich, Anna Marie
.
I
: Pluk
, Vol. 2010, Nr. Oktober, 10.2010, s. 1-6.
Publikation
:
Forskning - peer review
›Artikel
VALIDATED
Internationalization of Family Businesses : Evidences from Joint Venture Formations at Danfoss.
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Boyd, Britta; Hollensen, Svend
; Goto, Toshio.
I
: International Journal of Management Practice
, Vol. 4, Nr. 3, 2010, s. 253-272.
Publikation
:
Forskning - peer review
›Artikel