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FORAPPROVAL
Turning a Corporate Brand Upside Down: A Case of Cultural Corporate Brand Management.
/
Askegaard, Søren; Torp, Simon
.
I: Marketing Management: A Cultural Perspective. red. / Lisa Peñaloza ; Nil Toulouse ; Luca Visconti. Routledge, 2012. s. 212-228.
Publikation
:
Undervisning - peer review
›Bidrag til bog/antologi
VALIDATED
Channels of desire.
/
Askegaard, Søren
.
I: Encyclopedia of Consumer Culture. red. / Dale Southerton. Vol. 1 London : Sage Publications, Incorporated, 2011. s. 152-154.
Publikation
:
Forskning
›Encyclopædiartikel
VALIDATED
Towards an Epistemology of Consumer Culture Theory: Phenomenology and the Context of Context.
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Askegaard, Søren; Linnet, Jeppe Trolle
.
I
: Marketing Theory
, Vol. 11, Nr. 4, 2011, s. 381-404.
Publikation
:
Forskning - peer review
›Tidsskriftartikel
VALIDATED
Vers une épistémologie de la théorie de la culture du consommateur (CCT): phénoménologie, structure et contexte du contexte.
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Askegaard, Søren; Linnet, Jeppe Trolle
.
I
: Perspectives culturelles de la consommation
, Vol. 1, Nr. 1, 2011, s. 15-42.
Publikation
:
Forskning - peer review
›Tidsskriftartikel
VALIDATED
The New Work Ethics of Consumption and the Paradox of Mundane Brand Resistance.
/ Ulver-Sneistrup, Sofia
; Askegaard, Søren; Kristensen, Dorthe Brogaard
.
I
: Journal of Consumer Culture
, Vol. 11, Nr. 2, 2011, s. 215-38.
Publikation
:
Forskning - peer review
›Tidsskriftartikel
VALIDATED
Social Discourses of Healthy Eating. A Segmentation Approach.
/ Chrysochou, Polymerous
; Askegaard, Søren
; Grunert, Klaus G.
; Kristensen, Dorthe Brogaard
.
I
: Appetite
, Vol. 55, Nr. 2, 2010, s. 288-297.
Publikation
:
Forskning - peer review
›Tidsskriftartikel
VALIDATED
Leaving the Milky Way! The Formation of a Consumer Counter Mythology.
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Kristensen, Dorthe Brogaard; Boye, Heidi; Askegaard, Søren
.
I
: Journal of Consumer Culture
, Vol. 11, Nr. 2, 2011, s. 195-214.
Publikation
:
Forskning - peer review
›Tidsskriftartikel
VALIDATED
Food and the Sacred: Consumption and identity among Danish consumers.
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Boye, Heidi; Kristensen, Dorthe Brogaard; Askegaard, Søren
.
2010.
Publikation
:
Forskning
›Paper
VALIDATED
Promoting Health: Producing Moralisms?
.
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Askegaard, Søren; Hauge Jeppesen, Lene; Kristensen, Dorthe Brogaard
; Anker, Thomas Boysen.
I
: Advances in Consumer Research
, 2010.
Publikation
:
Forskning - peer review
›Konferenceartikel
VALIDATED
Branding i stedet for madpyramider?.
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Kristensen, Dorthe Brogaard; Askegaard, Søren
.
I
: Fyens Stiftstidende
. 2009 ; 6. januar 2009.
Publikation
:
Formidling
›Kronik