På profilen kombineres kurser i videregående virksomhedsledelse og -udvikling og kurser i videregående marketing. Studiet kvalificerer dig til at lede udviklingen af kompetencer og livslang læring. Dette er ting, der er nødvendige for en virksomheds overlevelse i en global konkurrence. Nedenfor kan du læse en kort beskrivelse af de enkelte fag. Du kan se detaljerede fagbeskrivelser under "Uddannelsens opbygning".
På studiet undervises der i en kombination af projektarbejde, ofte i grupper, og forelæsninger. Der fokuseres på know-how færdigheder, dvs. at du opnår kompetencer til at gennemføre analyser og udvikle løsninger. Studiet løber over 8 kvartaler. Det er muligt at følge kurser som enkeltfag under tompladsordningen.
Nedenfor kan du læse korte beskrivelser af fagene på studiet. Du kan se detaljerede beskrivelser under Uddannelsens opbygning på den engelske udgave af siden.
Compulsory Courses
The focus of the course in Sports Governance is governance of professional and nonprofit sports organizations and markets. Governance refers to the system of rules and practices that organize a club, a sports company, a league or a sports association or that is employed to govern the market interrelations. In particular, the role of sports associations as pseudo-governments creating and regulating sports markets is analyzed. In doing so, advanced organizational and managerial economics are combined with institutional economics and law & economics.
In Entertainment, Markets and Business, you learn about the music and the media industries. These industries represent two important parts of the entertainment sector. Due to their specific organization and market designs, they pose specific challenges to management. Knowledge about these challenges and how to overcome them is important for managers working in the sports and event sector.
The purpose of the course in Project Management is that you develop an understanding of the most important concepts, theories, and methods within the project management discipline, so that you will be able to analyze projects and project processes, and by this is able to make valuable contributions to management and leadership. You develop a generic competence in project management, and cases and examples will be drawn from a wide variety of project types and project environments.
In the course Methodology of the Social Sciences and Qualitative Methods, you get a basic knowledge about the philosophy of social science. Furthermore, the course aims to give you an understanding and appreciation of how different paradigms in the social sciences imply different research designs and methods of investigation. Finally, students shall learn the essentials of qualitative data collection and analysis; the craftsmanship of qualitative social inquiry is an important aspect of the course to be able to apply an interpretive approach to social science.
The purpose of the course in Quantitative Market Research Methods is to develop the specific quantitative research skills and knowledge that are required to successfully complete research in marketing. In the course, you learn how to design, execute and evaluate marketing research based on quantitative data.
Strategy and Competition. Strategic business behavior on competitive markets lies at the heart of any market economic system. This course aims at a deep understanding of competitive interaction in realistic market environments and the modern theory of business strategies. This framework is subsequently used to analyze and understand strategic business behavior in competition, both in terms of applied theory and in terms of case studies.
The main purpose of the course in Innovation Management is that you gain an insight into the conditions that are of importance for the innovation process. The subject is thus the management of the context of innovation, i.e. management of how customers and sub suppliers participate in the innovation process. The course emphasizes an integrative approach to the management of innovation. The aim of the course is to equip you with the knowledge to understand, and the skills to manage, innovations at the operational and, primarily, at the strategic level.
The Seminar in Sport and Events gives you opportunities to work in depth with a topic in sports and event economics that currently receive much attention from science as well as from the public discourse. The participation in the seminars aims at adding significant versatility in relation to other relevant topics in the profile of Sports and Event Management.
These activities adds to the competence profile by giving knowledge based on advanced research about topics in Sports and Event Management, proficiency in identifying and analyzing relevant literature, and competences in independent problem-solving as well as in giving constructive feedback to colleagues and participate in discussions on a high academic level.
Electives
The electives include courses from other programmes and special offers for the students in the sports programme. The electives vary. See a selection of electives in the course descriptions which you'll find on the English version of this page under "Programme Structure".