Research

Research at the department is organised into five research units:

• Consumption Studies
  The significance of products for people and cultures
• International Business & Entrepreneurship
  Marketing in a global world
• Integrative Innovation Management
  The cooperation between technology and marketing
• Strategic Communication
  Much more than marketing
• Strategic Organisational Design
  The firm seen in the eyes of the leader

Two larger research projects are also affiliated with the department's business research centre, Link.SDU:

• Brand Base
  An association of business leaders, researchers and others with a passion for brands and branding. In Brand Base practice and theory meet and unique competences within the study of brands are built up.
• Share2know
  A portal for the sharing of knowledge within the human resource area. Developed by researchers from the University of Southern Denmark in conjunction with a number of practitioners from Danish trades and industries. The portal addresses itself to all those who work with human resources.